BlackRock & State Street Rejected Her ETF. It Just Returned 5X Its Category Average.
2026-02-15 09:20:00 ET
Who doesn't love a good underdog story?
The exchange-traded fund (ETF) industry has largely been dominated by three heavyweights: Vanguard , State Street, and BlackRock . With other major issuers, such as Schwab, Invesco, and JPMorgan Chase , also looming, it's become increasingly difficult for the little guy to gain traction.
But every once in a while, someone breaks through.
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