MARKET WIRE NEWS

FORTUNE BAY ANNOUNCES MARKETING AGREEMENTS

MWN-AI** Summary

Fortune Bay Corp. (TSXV:FOR; FWB:5QN; OTCQB:FTBYF) recently announced the formation of a marketing agreement with Machai Capital Inc. to enhance its digital marketing efforts. The contract, effective immediately, has a duration of three months during which Machai will receive $400,000 and 175,000 stock options priced at $0.90 per share. The options will vest quarterly and expire one year post-issuance. Machai specializes in digital marketing within the metals and mining sector, focusing on services such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), lead generation, and social media marketing.

Additionally, Fortune Bay had previously engaged Epstein Research in October 2025 for marketing and advertising services aimed at increasing company visibility, costing $6,000 for a similar three-month term. Both marketing agreements are subject to approval by the TSX Venture Exchange.

Fortune Bay Corp. is a mineral exploration and development company with key assets located in Canada and Mexico. The company’s main focus is advancing the Goldfields Gold Project in Saskatchewan, alongside its interests in the Poma Rosa Gold-Copper Project in Mexico and a uranium project portfolio within Saskatchewan’s Athabasca Basin.

The company maintains a disciplined approach to evaluating and advancing its mineral portfolio while emphasizing strong technical foundations and prudent capital management. Fortune Bay is optimistic about its growth and future opportunities but cautions that forward-looking statements are inherently risky and may not guarantee expected outcomes.

For more information, stakeholders and interested parties can visit Fortune Bay's official website or directly contact the company’s CEO, Dale Verran.

MWN-AI** Analysis

Fortune Bay Corp. (TSXV: FOR, OTCQB: FTBYF) has announced a significant marketing agreement with Machai Capital Inc. to enhance its digital presence, which is critical for attracting investment and increasing awareness of its projects. Given the recent volatility in the commodities market, especially in gold and related sectors, this digital marketing campaign is a timely move to bolster the company's visibility during a crucial period of growth and exploration.

Machai's expertise in the metals and mining sectors should directly benefit Fortune Bay by improving engagement through enhanced branding, SEO, and targeted marketing strategies. The initial three-month campaign, valued at CAD 400,000 plus stock options, suggests a strong commitment to leveraging modern marketing approaches, which can yield substantial returns when executed correctly.

Investors should consider that Fortune Bay's project portfolio, including the Goldfields Gold Project in Saskatchewan and the Poma Rosa Project in Mexico, aligns with global trends towards sustainable mining and the increasing demand for gold, particularly as a hedge against inflation and economic uncertainty. However, the company operates in a highly risky sector, susceptible to fluctuations in commodity prices and regulatory challenges, which were explicitly mentioned in their cautionary statements.

From a market perspective, the stock options priced at CAD 0.90 provide insight into management's confidence in future performance, particularly as the company ramps up its explorative efforts. This agreement could enhance shareholder value over time if the marketing strategies successfully attract investments and partnerships.

Therefore, it may be prudent for investors to monitor Fortune Bay closely for any announcements regarding the campaigns' results in terms of market engagement and potential funding opportunities. While potential upside exists, it’s essential to maintain an awareness of the inherent risks discussed in their disclosures. As always, investors should proceed with diligence and consider their risk appetite before making investment decisions in such volatile sectors.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Canada Newswire

Canada NewsWire

HALIFAX, NS, Feb. 5, 2026 /CNW/ - Fortune Bay Corp. (TSXV: FOR) (FWB: 5QN) (OTCQB: FTBYF) ("Fortune Bay" or the "Company") announces that it has retained Machai Capital Inc. ("Machai") to provide digital marketing services on behalf of the Company. Machai will provide certain digital marketing services in compliance with the policies and guidelines of the TSX Venture Exchange and other applicable legislation.

The marketing campaign will be launched immediately and continue for an initial three-month term, pursuant to which Machai will receive $400,000 and 175,000 stock options exercisable at $0.90 per share. The stock options will vest at a rate of 25% per quarter and expire one year from the issue date.

Machai specializes in the metals and mining, technology, and special situations sectors. Machai will provide digital marketing services with branding, content and data optimization to assist the Company to create in-depth marketing campaigns, tracking, organizing and executing the Services through Search Engine Optimization (SEO), Search Engine Marketing (SEM), Lead Generation, Digital Marketing, Social Media Marketing, Email Marketing, and Brand Marketing. Suneal Sandhu is the President and sole owner of Machai, which is based in Surrey, BC.

Machai is arm's length to the Company and has no other relationship with the Company other than under the marketing agreement. Machai has no direct or indirect interest in the securities of the Company other than the stock options.

In October 2025, the Company engaged Peter Epstein of Epstein Research, a private company headquartered in Upper Saddle River, New Jersey, to provide marketing and advertising services to increase awareness of the Company. The cost of the three-month agreement was US $6,000 payable in advance. Epstein Research is arm's length to the Company and currently holds no securities in the Company.

The marketing agreements are subject to TSX-V approval.

About Fortune Bay

Fortune Bay Corp. (TSXV:FOR; FWB:5QN; OTCQB:FTBYF) is a Canadian mineral exploration and development company with assets in Canada and Mexico. The Company's primary focus is advancing the Goldfields Gold Project in Saskatchewan, Canada. Fortune Bay also holds the Poma Rosa Gold-Copper Project in Chiapas, Mexico, as well as an optioned uranium project portfolio in the Athabasca Basin of Saskatchewan. Fortune Bay continues to evaluate and advance its portfolio in a disciplined manner while maintaining a strong technical foundation and prudent capital management. For more information, please visit www.fortunebaycorp.com or contact info@fortunebaycorp.com.

On behalf of Fortune Bay Corp.

"Dale Verran"
Chief Executive Officer
902-334-1919

Cautionary Statement

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions, and expectations. They are not guarantees of future performance. Words such as "expects", "aims", "anticipates", "targets", "goals", "projects", "intends", "plans", "believes", "seeks", "estimates", "continues", "may", variations of such words, and similar expressions and references to future periods, are intended to identify such forward-looking statements, and include, but are not limited to, statements with respect to: the results of the Updated PEA, including future Project opportunities, future operating and capital costs, closure costs, AISC, the projected NPV, IRR, timelines, permit timelines, and the ability to obtain the requisite permits, economics and associated returns of the Project, the technical viability of the Project, the market and future price of and demand for gold, the environmental impact of the Project, and the ongoing ability to work cooperatively with stakeholders, including Indigenous Nations, local Municipalities and local levels of government. Since forward-looking statements are based on assumptions and address future events and conditions, by their very nature they involve inherent risks and uncertainties. Although these statements are based on information currently available to the Company, the Company provides no assurance that actual results will meet management's expectations. Risks, uncertainties and other factors involved with forward- looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information. Forward looking information in this news release includes, but is not limited to, the Company's objectives, goals or future plans, statements, exploration results, potential mineralization, the estimation of mineral resources, exploration and mine development plans, timing of the commencement of operations and estimates of market conditions. Factors that could cause actual results to differ materially from such forward-looking information include, but are not limited to failure to identify mineral resources, failure to convert estimated mineral resources to reserves, the inability to complete a feasibility study which recommends a production decision, the preliminary nature of metallurgical test results, delays in obtaining or failures to obtain required governmental, environmental or other project approvals, political risks, inability to fulfill the duty to accommodate Indigenous Nations and local Municipalities, uncertainties relating to the availability and costs of financing needed in the future, changes in equity markets, inflation, changes in exchange rates, fluctuations in commodity prices, delays in the development of projects, capital and operating costs varying significantly from estimates and the other risks involved in the mineral exploration and development industry, and those risks set out in the Company's public documents filed on SEDAR. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information, which only applies as of the date of this news release, and no assurance can be given that such events will occur in the disclosed time frames or at all. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, other than as required by law. For more information on Fortune Bay, readers should refer to Fortune Bay's website at www.fortunebaycorp.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Fortune Bay Corp.

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/February2026/05/c2041.html

FAQ**

What specific digital marketing strategies will Machai Capital Inc. implement for Fortune Bay Corp. FOR:CC during the initial three-month term of the agreement?

Machai Capital Inc. will implement targeted social media campaigns, content marketing, email outreach, SEO optimization, and performance analytics for Fortune Bay Corp. FOR:CC during the initial three-month term of the agreement.

How does Fortune Bay Corp. FOR:CC intend to measure the effectiveness of the marketing campaign conducted by Machai Capital Inc.?

Fortune Bay Corp. intends to measure the effectiveness of the marketing campaign conducted by Machai Capital Inc. through key performance indicators such as engagement metrics, lead generation, sales conversions, and overall return on investment from the campaign.

Can you provide details on the competitive advantages that Fortune Bay Corp. FOR:CC hopes to achieve through its new marketing agreements with Machai and Epstein Research?

Fortune Bay Corp. aims to enhance its market presence and operational efficiency by leveraging specialized insights and resources from Machai and Epstein Research, thereby creating a competitive edge through targeted marketing strategies and improved stakeholder engagement.

What are the expected timelines and key milestones that Fortune Bay Corp. FOR:CC anticipates from the marketing initiatives outlined in the agreements with Machai and Epstein Research?

Fortune Bay Corp. expects to achieve key milestones from its marketing initiatives with Machai and Epstein Research within 12 to 18 months, including increased market awareness, strategic partnerships, and measurable growth in investor engagement.

**MWN-AI FAQ is based on asking OpenAI questions about Fortune Bay Corp (OTC: FTBYF).

Fortune Bay Corp

NASDAQ: FTBYF

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FTBYF Latest News

February 05, 2026 06:30:00 am
FORTUNE BAY ANNOUNCES MARKETING AGREEMENTS

FTBYF Stock Data

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