Getty Images and NASCAR Renew Multi-Year Agreement
MWN-AI** Summary
Getty Images (NYSE: GETY) has solidified its longstanding relationship with NASCAR by renewing its role as the Official Photography Partner in a multi-year agreement, originally established in 2006. This partnership enables Getty Images’ specialized motorsport photographers to deliver high-quality imagery from all NASCAR events, including the NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™. The new agreement guarantees exclusive behind-the-scenes access to real-time, rights-cleared imagery suited for broadcast, commercial, and editorial use.
Getty Images plans to enhance its coverage with a focus on creating compelling editorial assets, such as official driver portraits and visuals from NASCAR's extensive schedule of events. The content will be exclusively available through gettyimages.com, creating a centralized source for NASCAR photography that supports the league and its various partners.
Michael Heiman, Vice President of Global Sport at Getty Images, emphasized the significant role the company has played in documenting NASCAR’s history and its contribution to enhancing the fan experience through industry-leading imaging solutions. The partnership not only helps preserve NASCAR’s rich heritage with a collection of approximately 1.2 million images, including significant historical archives, but also matches NASCAR's ongoing efforts to elevate the sport's profile.
NASCAR, the top motorsport organization in the U.S., oversees numerous national and international racing series and venues, hosting over 1,200 annual races across multiple countries and states. This renewed collaboration with Getty Images is set to enhance storytelling capabilities and contribute to the growth and strategic goals of both the sport and its complimentary media assets.
For further details, media inquiries can be directed to Gill Jones at Getty Images.
MWN-AI** Analysis
On February 12, 2026, Getty Images (NYSE: GETY) announced the renewal of its long-term partnership with NASCAR, solidifying its role as the official photography partner since 2006. This agreement holds significant implications for both companies and the broader market, particularly in light of the burgeoning demand for premium visual content in sports.
Getty Images will leverage specialized motorsport photographers to produce high-quality imagery from NASCAR’s extensive race calendar, streamlining access to captivating visuals for various stakeholders, including sponsors and media outlets. The exclusive distribution of this content through Getty’s platform reinforces its status as a leader in visual storytelling.
Investors should consider several factors while assessing Getty Images’ market potential:
1. **Market Demand:** The increasing emphasis on digital content across platforms drives demand for dynamic visual representations. With NASCAR's efforts to enhance fan experience, Getty’s exclusive agreement positions it to capture this demand effectively.
2. **Diversified Content Offering:** Getty’s historical archives, combined with the contemporary images generated from NASCAR events, create a comprehensive catalog that appeals to diverse users, from sports outlets to advertisers seeking compelling narratives, ultimately strengthening its revenue streams.
3. **Technological Integration:** With advancements in AI-generated content and image creation, Getty is expanding its capabilities, allowing for a broader range of creative possibilities and reducing operational costs in producing new visuals.
4. **Strategic Partnerships:** Renewing this deal with NASCAR not only solidifies Getty's revenue base but also showcases its ability to forge lasting, impactful partnerships, which can be an attractive proposition for potential investors.
Overall, Getty Images’ renewal with NASCAR enhances its competitive edge in the sports media landscape. Investors may view this as a positive signal, indicating strong growth prospects in an increasingly visual-centric market.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Feb. 12, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the renewal of its long-standing partnership with NASCAR, extending its role as NASCAR’s Official Photography Partner, a designation it has held since 2006.
The agreement sees Getty Images’ team of specialized motorsport photographers deliver high-quality imagery from all races and events in the NASCAR series, including NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™. With exclusive, behind-the-scenes access, Getty Images’ dedicated motorsports team will deliver real-time, rights-cleared imagery from every race weekend, ensuring NASCAR and its partners have immediate access to high-quality visual content for broadcast, digital, commercial and editorial use.
Beyond trackside coverage, Getty Images will also produce creative editorial assets, including official driver portraits, and imagery from NASCAR’s broader calendar of events. All content will be distributed exclusively through gettyimages.com, enabling partners across the sport to access a single, authoritative source for NASCAR photography.
“For nearly two decades, Getty Images has played a central role in how NASCAR is documented, remembered, and shared,” said Michael Heiman, Vice President of Global Sport at Getty Images. “As NASCAR continues its investment in elevating the fan experience, we are proud to support those ambitions by delivering industry-leading imaging solutions that brings every moment on and off the track to life. Our world-class visual content, delivered in near-real time through our unmatched distribution platform, empowers NASCAR and its partners to enhance their storytelling as they continue to grow the sport and achieve their strategic goals.”
Getty Images’ motorsport collection comprises of 190,000 NASCAR-owned assets and 1.2 million NASCAR images shot by Getty Images’ sports photographers. This includes historic collections such as ISC Archives, Racing One and Dozier Mobley, making up one of the most complete visual archives of NASCAR history from its inception to the present day.
Getty Images is the ultimate destination for motorsport visuals. For more information, visit www.gettyimages.co.uk/collections/motorsports.
Media contact:
Gill Jones
gill.jones@gettyimages.com
About Getty Images:
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share?powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
For company news and announcements, visit our Newsroom.
About NASCAR:
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
FAQ**
How does the renewed partnership between NASCAR and Getty Images Holdings Inc. Class A GETY impact the overall quality of visual content available for NASCAR events?
What strategic advantages can NASCAR and Getty Images Holdings Inc. Class A GETY expect from the exclusive distribution of NASCAR photography through gettyimages.com?
In what ways will the collaboration between NASCAR and Getty Images Holdings Inc. Class A GETY enhance the fan experience at NASCAR events going forward?
Considering the vast collection of NASCAR imagery held by Getty Images Holdings Inc. Class A GETY, how will this partnership leverage historical content to attract new fans to the sport?
**MWN-AI FAQ is based on asking OpenAI questions about Getty Images Holdings Inc. Class A (NYSE: GETY).
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