Expanse Studios Partners with Synot Interactive to Deploy Games Across Olybet's European Network
MWN-AI** Summary
Expanse Studios has entered into a strategic content distribution agreement with Synot Interactive, aimed at providing certified gaming content to Olybet, a significant player within the European sports entertainment and gaming sector. The collaboration will facilitate the deployment of Expanse's diverse game portfolio across several European markets, including Croatia, Estonia, Latvia, and Lithuania. Olybet is part of Olympic Entertainment Group, which boasts over 150 casino locations, 90 sports bars, and various online platforms, solidifying its status as a leading name in the industry.
The partnership leverages Synot Interactive's robust distribution infrastructure to streamline access to established operators like Olybet, allowing Expanse to enhance its market presence where it already holds regulatory approvals. Damjan Stamenkovic, CEO of Expanse Studios, emphasized the importance of this relationship, noting that Olybet's extensive reach in both retail and digital environments is invaluable for their growth strategy.
The agreement with Synot follows Expanse Studios' previous collaborations within the Bragg Gaming aggregation platform, further diversifying its distribution channels. This multi-aggregator approach is designed to ensure that Expanse can effectively scale its B2B distribution capabilities as it continues to secure additional regulatory approvals in Europe, having recently achieved certifications in Romania and Sweden.
Specializing in a wide array of gaming products including slots and card games, Expanse Studios is part of Golden Matrix Group Inc., which operates multiple B2B and B2C brands globally. With a growing collection of proprietary titles and over 1,300 operator partnerships worldwide, Expanse is poised to expand its footprint in regulated markets, providing compliant game content to licensed operators while fortifying its position within the competitive iGaming landscape.
MWN-AI** Analysis
Expanse Studios' recent partnership with Synot Interactive to supply games to Olybet represents a strategic move that positions the company favorably within the competitive European iGaming market. This collaboration enhances Expanse’s distribution capabilities across multiple regulated jurisdictions, including Croatia, Estonia, Latvia, and Lithuania, where Olybet operates as a well-established brand.
As a B2B content provider, Expanse Studios benefits from Olybet's extensive retail and online presence, which boasts over 150 casino locations and significant sports entertainment partnerships. The partnership not only expands Expanse's reach but also leverages Olybet’s credibility in these markets—a crucial factor in iGaming, where regulatory approval and localized knowledge can enhance market entry success.
Furthermore, Expanse Studios’ multi-aggregator strategy, as reflected in its agreements with platforms like Bragg Gaming, mitigates risks associated with reliance on a single distribution channel. This redundancy allows Expanse to maintain robust access to diverse operator segments, thereby driving revenue growth. Analysts should note that such strategies often lead to increased market share and potentially higher valuation multiples, appealing to investors looking for growth in the technology and gaming sectors.
Golden Matrix Group Inc. (NASDAQ: GMGI), Expanse’s parent company, will likely benefit from this partnership's momentum. The company's proactive certification efforts in Romania and Sweden suggest an ongoing commitment to compliance and expansion, critical in building investor confidence.
In the short to medium term, this partnership should catalyze revenue growth for Expanse Studios, bolstering GMGI’s performance as a whole. Investors may want to consider monitoring these developments closely, as continued successful execution could significantly impact the stock price favorably in the coming quarters.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
VALLETTA, Malta and LAS VEGAS, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Globe Newswire – Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has signed a content distribution agreement with Synot Interactive, a European gaming aggregator, to supply certified game content to Olybet across multiple licensed markets including Croatia, Estonia, Latvia and Lithuania.
The partnership makes Expanse's certified game portfolio available to players at Olybet, part of Olympic Entertainment Group, which operates as one of Europe's leading sports entertainment and gaming brands with over 150 casino locations, 90 sports bars, and multiple online platforms across European markets. The operator's extensive sports entertainment partnerships also include collaborations with LaLiga, Serie A, and the DP World Tour.
"Synot Interactive provides us with efficient distribution infrastructure to reach established operators like Olybet across multiple European markets simultaneously," said Damjan Stamenkovic, CEO of Expanse Studios. "Olybet's position as a leading sports entertainment brand with extensive retail and online presence makes them a valuable partner in markets where we already hold regulatory approvals."
The Synot Interactive partnership follows Expanse Studios' recent content agreements facilitated through the Bragg Gaming aggregation platform, including the Vegas.hr deployment in Croatia. By establishing relationships with multiple European aggregators, Expanse creates redundant distribution channels that provide operator access across different market segments and regulatory jurisdictions.
This multi-aggregator strategy positions Expanse to scale its B2B distribution infrastructure as the company expands regulatory approvals across additional European markets, including recent certifications in Romania (ONJN) and Sweden (Spelinspektionen).
With over 1,300 B2B operator partnerships globally and a portfolio of 65 proprietary titles, Expanse continues building distribution infrastructure in regulated European jurisdictions where licensed operators require certified, compliant gaming content from established B2B providers.
About Expanse Studios
Expanse Studios, part of the Golden Matrix Group (NASDAQ: GMGI), is a B2B iGaming content provider specializing in slots, crash games, turn-based strategies, and card games. With a growing portfolio of 56 proprietary titles, Expanse powers over 1,300 casino brands across Europe, LATAM, and North America.
Learn more at expanse.studio.
About Golden Matrix
Golden Matrix Group Inc. (NASDAQ: GMGI), based in Las Vegas, is a gaming technology company operating globally through B2B divisions (GMAG, Expanse Studios) that develop and license proprietary platforms, and B2C operations including RKings (UK competitions), Mexplay (Mexico online casino), Classics (Australian – based subscription and loyalty business) and Meridianbet—a leading sportsbook licensed in 18 jurisdictions across Europe, Africa, and South America. Learn more at goldenmatrix.com.
Contact: ir@meridianbet.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ef58dbd1-ab54-411f-9fca-a3edc02ee34a
FAQ**
How does Golden Matrix Group Inc. (GMGI) plan to leverage its partnership with Expanse Studios to expand its B2B iGaming offerings in the competitive European market?
What strategic advantages does Golden Matrix Group Inc. (GMGI) gain from its collaboration with Synot Interactive for content distribution across multiple European jurisdictions?
In what ways does the market position of Golden Matrix Group Inc. (GMGI) in Las Vegas influence its international expansion strategies, particularly in Europe?
How is Golden Matrix Group Inc. (GMGI) adapting its technology and content to meet the diverse regulatory requirements in the licensed markets where Expanse Studios operates?
**MWN-AI FAQ is based on asking OpenAI questions about Golden Matrix Group Inc. (NASDAQ: GMGI).
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