Hapbee Appoints Marketing Expert Bally Singh to Board of Directors to Spearhead Global Brand Evolution
MWN-AI** Summary
Hapbee Technologies, Inc. (TSXV: HAPB; OTCQB: HAPBF), a pioneering company in frequency wellness technology, has announced the appointment of Bally Singh to its Board of Directors. This strategic move coincides with Hapbee's initiative to evolve its brand as it targets a broader segment within the rapidly expanding global wellness economy. Mr. Singh, an acclaimed creative strategist with a notable reputation in marketing, brings unique expertise that aligns well with Hapbee's goals.
As reported by the Global Wellness Institute, the global wellness industry has grown to a staggering $6.8 trillion, with projections indicating a rise to $9.8 trillion by 2029. Recognizing the immense potential in this burgeoning market, Hapbee is revamping its marketing strategy to transition from a niche player to a household name in the holistic health sector. Riz Shah, the company's CEO, expressed confidence in Singh’s ability to integrate the company's scientific advancements into a lifestyle brand that resonates with consumers on a global scale.
Bally Singh, known for his unconventional approach to leadership and innovative ideation, is the Chairman of Hoko Agency, known for executing premium global brand activations. His recent ventures include ventures that merge artificial intelligence with human creativity, placing him at the intersection of fintech, media, and cultural innovation.
The announcement also included the departure of Kenny Adessky from the Board, with gratitude expressed for his contributions. Overall, the leadership changes at Hapbee, particularly with the coming onboard of Singh, mark a potentially pivotal phase in the company's journey toward becoming a leader in the wellness technology space.
MWN-AI** Analysis
Hapbee Technologies' recent appointment of Bally Singh to its Board of Directors marks a strategic move aimed at capitalizing on the burgeoning global wellness market, projected to reach $9.8 trillion by 2029. Singh's extensive experience in creative strategy and marketing, particularly in technology and lifestyle brands, positions him as a catalyst for Hapbee’s ambitious rebranding efforts.
Hapbee, which aims to enhance user wellness through its patented ultra-low radio frequency energy (ulRFE®) technology, has thus far operated within a niche sector. The company’s shift towards broader market appeal not only indicates an evolution in its branding strategy but also reflects a keen awareness of industry trends. The wellness economy is attractive, with an annual growth rate of 7.3%, suggesting a ripe environment for companies poised to disrupt traditional health methodologies.
Investors should view this leadership change as a potential inflection point for Hapbee. With Singh's reputation for merging technology with impactful storytelling, there's a strong likelihood that the company will improve its market visibility and consumer accessibility. The emphasis on transitioning from a technology-centric focus to a lifestyle brand is critical, as consumers increasingly seek holistic approaches to health and wellness.
However, potential investors should exercise caution, as the success of Hapbee's rebranding is contingent on execution. The company has ambitious goals and will need to effectively communicate its value proposition to a broader audience amid existing competition in the wellness sector.
Overall, Hapbee's strategic direction under Singh’s influence presents a promising opportunity for stakeholders. Continued monitoring of the company's branding initiatives and market penetration efforts will be essential in assessing its future performance and potential for growth in a dynamic and rapidly evolving marketplace.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
VANCOUVER, British Columbia, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Hapbee Technologies, Inc. (TSXV: HAPB; OTCQB: HAPBF) (“Hapbee” or the “Company”), a leader in frequency wellness technology, is pleased to announce the appointment of Bally Singh to its Board of Directors. Mr. Singh, a globally recognized creative strategist and marketing expert, joins the company at a pivotal moment as Hapbee prepares for a comprehensive brand evolution designed to capture a larger share of the rapidly expanding global wellness economy.
Mr. Singh joins a distinguished and diverse Board of Directors dedicated to Hapbee's mission of digital wellness. The current Board includes Jaylen Brown (NBA Champion and Chief Innovation Officer), Abdulla Al Zain (Chairman of Infinity Capital), Hasan Shahid (Founder of League Capital), Riz Shah (Chairman and CEO), Ahsan Ashraf (Chief Technology Officer), Krishna Subramanian (Chief Financial Officer), Charles McNerney (former CISO at Microsoft), Chris Rivera (Founder of Emulate Therapeutics), and Michael Matysik.
A Data-Driven Evolution towards the $9.8 Trillion Wellness Surge
The appointment of Mr. Singh comes as the Global Wellness Institute reports the global wellness industry has reached a $6.8 trillion USD and projected to grow 7.3% annually, reaching $9.8 trillion by 2029.1 This massive growth has informed Hapbee’s revised marketing strategy, which focuses on moving beyond niche tech enthusiasts to become a household name in holistic health and human performance.
"Bally’s track record of merging technology with high-impact storytelling is exactly what Hapbee needs as we scale globally," said Riz Shah, Chairman and CEO of Hapbee. "The wellness market is no longer just a trend - it’s nearly a $10 trillion powerhouse industry. With Bally on our board, we are uniquely positioned to translate our scientific edge into a technology company and lifestyle brand that resonates globally with the modern consumer. His expertise will be the catalyst for our upcoming rebrand."
About Bally Singh
Bally Singh is the Chairman of Hoko Agency, a globally recognized creative and marketing agency that has delivered world-class global events and premium brand activations for the likes of Red Bull, LVMH, DP World, and more. Known for his unconventional leadership and future-forward thinking, Bally not only crafts memorable and elite events across entertainment, finance, technology, and global sports, but also explores the cutting edge of technology. This year he co-founded Hum(AI)n Assets, a pioneering content production platform that fuses AI efficiency with human creative intelligence—and its blockchain-powered extension, Hum(AI)n Web3.
Operating from his base in the Middle East, he is building scalable ecosystems that merge technology, talent, and community across creative industries. Bally's expertise bridges traditional PR and event activation with emerging tech, positioning him uniquely at the crossroads of fintech, media, and cultural innovation. Whether launching global campaigns or developing new platforms, Bally's mission is clear: deliver exceptional value at speed, without compromising quality, culture, or purpose.
The Company also announces that Kenny Adessky has stepped down as a director and corporate secretary; the Board wishes to graciously thank him for his previous service and dedicated contributions to the Board.
About Hapbee
Hapbee is a digital wellness technology company that aims to help people enhance how they feel. Powered by patented ultra-low radio frequency energy (ulRFE®) technology, Hapbee delivers signals that help improve sleep, focus, and relaxation without the side effects of chemicals or supplements.
Forward-Looking Statements
Certain statements included in this news release constitute forward-looking statements or forward-looking information under applicable securities legislation. Such forward-looking statements or information are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Forward-looking statements or information typically contain statements with words such as "anticipate", "believe", "expect", "plan", "intend", "estimate", "propose", "project" or similar words suggesting future outcomes or statements regarding an outlook. Forward-looking statements or information in this news release include, but are not limited to, statements regarding the Company's rebranding efforts, marketing strategy, and the impact of the global wellness market. Forward-looking statements or information involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements or information.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
On behalf of the Board of Directors:
Krishna Subramanian – Chief Financial Officer and Director
1 888 841 7086
invest@hapbee.com
For further information, please contact:
Media Contact: Jonathan Sheeri
jon@hapbee.com
T: 1 888-841-7086
www.hapbee.com
____________________
1 https://globalwellnessinstitute.org/press-room/press-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029/#:~:text=Because%20the%20trends%20fueling%20the,when%20it%20will%20approach%20$10
FAQ**
How does the appointment of Bally Singh to the Board of Hapbee Technologies Inc. (HAPB:CC) enhance the company's strategy to capture a larger share of the growing global wellness market?
What specific changes are planned in Hapbee Technologies Inc. (HAPB:CC)'s marketing strategy to transition from niche tech enthusiasts to a more mainstream consumer audience?
Given the projected growth of the global wellness industry to $9.8 trillion, how does Hapbee Technologies Inc. (HAPB:CC) plan to position its ultra-low radio frequency energy technology to appeal to a broader market?
How might Bally Singh's expertise in merging technology with storytelling influence Hapbee Technologies Inc. (HAPB:CC)'s upcoming rebranding efforts and global expansion?
**MWN-AI FAQ is based on asking OpenAI questions about Hapbee Technologies Inc. (TSXVC: HAPB:CC).
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