MARKET WIRE NEWS

HYTN Announces Extension of Marketing Program

MWN-AI** Summary

HYTN Innovations Inc. (CSE: HYTN, FSE: 85W0, OTC PINK: HYTNF) announced on March 2, 2026, the extension of its marketing engagement with MCS Market Communication Service GmbH (MCS), following a prior announcement made on January 9, 2026. The partnership aims to enhance the company's marketing and communications efforts, set to commence on March 3, 2026, and will last approximately 60 days or until the budget is exhausted. This extension reflects HYTN's continued commitment to increasing public awareness of its business and offerings in the cannabis pharmaceutical sector.

MCS will undertake a broad range of services, including reviewing and improving existing marketing materials, enhancing the company website, developing digital content and advertisements, and executing media distribution strategies. Emphasizing targeted outreach, MCS will utilize demographic and geographic data to engage relevant investor audiences effectively. Notably, MCS operates as an independent entity from HYTN.

In exchange for its services, HYTN will compensate MCS with €50,000, without issuing any securities. Moreover, neither MCS nor its principals currently hold any securities in HYTN, ensuring a transparent and arms-length relationship.

HYTN Innovations Inc. focuses on the formulation, manufacturing, marketing, and sale of cannabis-derived products, primarily serving federally regulated markets with high-quality, pharmaceutical-grade standards. The company aims to strategically identify opportunities within regulated markets and leverage its development and commercialization platform to advance its products.

This announcement highlights HYTN's proactive strategies to bolster its market presence and engage more effectively with potential investors as it navigates the evolving cannabis landscape. Investors should remain aware of the inherent risks associated with forward-looking statements made in this release.

MWN-AI** Analysis

In the recent announcement by HYTN Innovations Inc., the company's extension of its marketing engagement with MCS Market Communication Service GmbH signals a strategic decision to bolster its branding and outreach efforts at a critical time. As a financial analyst, it's essential to understand the implications of this move for potential investors and those already holding shares in the company.

The allocation of €50,000 for marketing services aimed at enhancing the Company’s visibility in a competitive market reflects a proactive approach to stakeholder engagement. Given that HYTN specializes in pharmaceutical-grade cannabis products, increased awareness could lead to higher investor interest and potential revenue growth. MCS's planned efforts include keyword optimization and targeted media distribution, signifying a shift towards more sophisticated digital marketing strategies that can effectively reach relevant consumer demographics.

Investors should consider how this extension could impact HYTN’s stock performance in the near term. While the investment in marketing is relatively modest, its success could substantially improve market positioning and perceived value in the cannabis sector. With increased public awareness, there’s potential for an uptick in customer acquisition, which is crucial as federal regulations evolve.

However, it is vital to remain cautious, as forward-looking statements highlight inherent risks — ranging from the effectiveness of the marketing strategy to broader regulatory uncertainties. It is advisable to monitor HYTN's performance closely over the next 60 days to assess the impact of these marketing initiatives.

In conclusion, while the marketing strategy presents a promising opportunity for growth, investors should maintain a balanced perspective, factoring in operational and market risks. A careful evaluation of the Company's performance relative to this marketing push will be key in making informed investment decisions going forward.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

VANCOUVER, British Columbia, March 02, 2026 (GLOBE NEWSWIRE) -- HYTN Innovations Inc. (CSE: HYTN, FSE: 85W0, OTC PINK: HYTNF) (“HYTN” or the “Company”), a pharmaceutical manufacturer specializing in cannabis, announces, further to its news release on January 9th 2026, that it is extending its engagement of MCS Market Communication Service GmbH (“MCS”) to provide certain marketing and communications services.

The engagement is expected to commence on March 3, 2026, and continue for a period of approximately 60 days, or until the allocated budget is exhausted, subject to earlier termination or extension at the discretion of the Company. The services to be provided by MCS are expected to include the review and evaluation of existing marketing and communications materials, including the Company’s website and corporate presentation, the development of digital content and advertising materials, keyword optimization, project coordination, and media distribution services, with the objective of increasing general awareness of the Company and its business. MCS will execute these services through online platforms using demographic, geographic, keyword, and interest-based targeting to reach relevant investor audiences.

MCS is arm’s-length to the Company. In consideration for the services, the Company has agreed to pay €50,000 to MCS. No securities of the Company will be issued as compensation, and to the knowledge of the Company, neither MCS nor any of its principals hold any securities of the Company.

MCS Market Communication Service GmbH is located at Saarlandstraße 28, 58511 Lüdenscheid, Germany; email: info@mcsmarket.de.

About HYTN Innovations Inc.

HYTN Innovations Inc. is a pharmaceutical company specializing in the formulation, manufacturing, marketing, and sale of products containing psychoactive and psychotropic compounds, including cannabis-derived cannabinoids. The Company focuses on serving federally regulated markets by applying pharmaceutical-grade development, manufacturing, and quality systems. HYTN advances products to market by identifying regulated market opportunities and leveraging its integrated development and commercialization platform.

For more information contact:

Elliot McKerr
Chief Executive Officer

HYTN Investor Relations:
1.866.590.9289
investments@hytn.life

The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release.

Forward-Looking Statements

Certain statements contained in this press release constitute forward-looking information within the meaning of applicable securities laws. Forward-looking information relates to future events or future performance and is generally identifiable by the use of words such as “expect,” “intend,” “may,” “will,” “anticipate,” “believe,” and similar expressions, or by statements regarding matters that are not historical facts. Such statements are based on the Company’s current beliefs, assumptions, and expectations regarding future events and operating conditions.

This press release contains forward-looking information relating to, among other things: the anticipated commencement, duration, scope, and continuation of the marketing and communications services to be provided by MCS Market Communication Service GmbH; the nature and extent of the services to be delivered; and the anticipated objectives or outcomes of such services.

Forward-looking information is based on certain assumptions, including, but not limited to: the assumption that the marketing services will be provided as contemplated; that the engagement will continue for the anticipated term or budgeted amount; and that the Company will continue to allocate resources toward marketing and communications activities. These assumptions are based on information currently available to the Company. Although management believes such assumptions to be reasonable, there can be no assurance that they will prove to be correct.

Forward-looking information is subject to known and unknown risks, uncertainties, and other factors that may cause actual results, events, or outcomes to differ materially from those expressed or implied by such forward-looking information. These risks and uncertainties include, without limitation: the risk that the marketing services are modified, delayed, terminated, or do not proceed as anticipated; the risk that the services do not achieve the intended objectives; operational risks; regulatory risks; and financing and liquidity risks.

The forward-looking information contained in this press release is made as of the date hereof, and the Company does not undertake any obligation to update or revise any forward-looking information, whether as a result of new information, future events, or otherwise, except as required by applicable securities laws. Readers are cautioned not to place undue reliance on forward-looking information.


FAQ**

How might the marketing strategies employed by MCS for HYTN Innovations Inc Com HYTNF influence investor engagement and awareness in the competitive cannabis pharmaceutical sector in the coming months?

MCS's targeted marketing strategies for HYTN Innovations Inc. may enhance investor engagement and awareness by effectively highlighting unique product differentiators, leveraging digital platforms, and building community connections in the competitive cannabis pharmaceutical sector.

What specific outcomes does HYTN Innovations Inc Com HYTNF expect from the engagement with MCS Market Communication Service GmbH, and how will success be measured during the 60-day marketing period?

HYTN Innovations Inc Com HYTNF expects enhanced brand visibility and engagement from MCS Market Communication Service GmbH, with success measured through increased leads, social media engagement, and website traffic analytics over the 60-day marketing period.

Given the risks outlined in the press release, what contingency plans does HYTN Innovations Inc Com HYTNF have in place to address potential challenges related to the marketing services provided by MCS?

HYTN Innovations Inc. has established contingency plans that include diversifying its marketing strategies, enhancing communication with stakeholders, and implementing risk assessment protocols to effectively address potential challenges with the marketing services provided by MCS.

In what ways could the branding and digital content development initiated by MCS enhance HYTN Innovations Inc Com HYTNF's market positioning within federally regulated cannabis markets?

The branding and digital content development by MCS could enhance HYTN Innovations Inc. (HYTNF)'s market positioning by strengthening brand recognition, engaging target audiences through tailored content, and establishing a competitive edge in the increasingly saturated federally regulated cannabis markets.

**MWN-AI FAQ is based on asking OpenAI questions about Hytn Innovations Inc. (CNQC: HYTN:CC).

Hytn Innovations Inc.

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