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Stifel is the latest research firm to cut estimates in digital advertising, driven in large part by in-house forecasts for slower growth in gross domestic product. The view from analyst Mark Kelley also incorporates some cautious outlooks from the industry itself and conversations w...
IAS Announces Audio Ad Verification Certified for Use on Pandora's Platform PR Newswire Providing Transparency to Advertisers for their Audio Campaigns NEW YORK , July 11, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in ...
Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution PR Newswire Advertisers Can Easily Activate IAS's Verification Solutions Across All Campaigns in Flight Control, Clinch's Omnichannel Campaign Management Platform NEW YORK...
IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings PR Newswire IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality N...
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent PR Newswire Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer atte...
New IAS Report Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud, Audibility Metrics PR Newswire Third-party verification will play a critical role in preserving digital audio media quality NEW YORK , June 16, 2022 /PRNews...
Spotify (NYSE:SPOT) shares rose on Wednesday after investment firm Wells Fargo upgraded the streaming company, noting the Daniel Ek-led Spotify laid out a vision at its investor day for a more profitable company than initially believed. Analyst Steven Cahall raised his rating to equal weight ...
Spotify and IAS Join Forces to Establish A Brand Safety Solution for Podcast Advertisers PR Newswire Global Media Agency UM Worldwide will be part of the development and testing of this first-of-its kind brand safety tool NEW YORK , June 15, 2022 ...
New IAS Report Uncovers How Misleading Content Impacts Digital Advertising PR Newswire New research reveals the industry's lack of "clear guidelines" regarding advertising alongside misinformation NEW YORK , June 6, 2022 /PRNewswire/ -- Integral A...
IAS Signal is Enhanced to Include Total Visibility™ Dashboard PR Newswire Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution NEW YORK , May 25, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global ...
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IAS to Announce Second Quarter 2024 Financial Results on August 1, 2024 PR Newswire NEW YORK , July 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it will report its s...
IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS PR Newswire Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Eco...
IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT FOR YOUTUBE TO INCLUDE PERFORMANCE MAX AND DEMAND GEN CAMPAIGNS PR Newswire Global Advertisers Can Now Access IAS Brand Safety and Suitability for Performance Max and Demand Gen as part of Total Media Quality for YouTube ...