MARKET WIRE NEWS

Ibotta Reports Third Quarter 2025 Financial Results

Source: Business Wire

Revenue declined by 16% year-over-year to $83.3 million

Generated net income of $1.5 million, representing net income as a percent of revenue of 2%, and adjusted EBITDA of $16.6 million, representing a 20% adjusted EBITDA margin

Generated cash from operating activities of $21.8 million and free cash flow of $10.6 million

Announced a strategic partnership with Circana to bring third-party sales lift measurement to digital promotions

Subsequent to quarter-end, announced the launch of LiveLift™, an enhanced solution that helps CPG brands measure and optimize their campaigns while live

Ibotta, Inc. (NYSE: IBTA), which operates the largest item-level digital promotions network in North America, today announced financial results for the third quarter ended September 30, 2025.

“We made significant strides in recent months to further strengthen our performance marketing platform,” said Ibotta CEO and founder, Bryan Leach. “Recent milestones include a strategic partnership with Circana to bring trusted third-party sales lift measurement to digital promotions and the launch of LiveLift™ for CPG brands. The LiveLift solution improves a brand’s ability to measure and optimize campaigns while they are live, enhancing our previous approach to measuring sales lift during a campaign. A growing number of clients are piloting LiveLift, which we believe is the first step in fundamentally shifting how promotions are perceived and ultimately allowing us to capture a larger percentage of CPG marketing spend.”

Third Quarter 2025 Financial Highlights:

  • Total revenue of $83.3 million, a year-over-year decline of 16%.
  • Total redemption revenue of $72.1 million, a decrease of 15% year-over-year.
  • During the quarter, the IPN had 18.2 million redeemers, compared to 15.3 million redeemers in the third quarter of 2024, an increase of 19% year-over-year. The primary driver of year-over-year growth was the launch of Instacart during the fourth quarter of 2024 and the launch of offers to a majority of DoorDash customers in the second quarter of 2025.
  • Third-party publisher redemptions of 62.1 million, compared to 65.8 million in the third quarter of 2024, a decline of 6% year-over-year.
  • Generated net income of $1.5 million, representing net income as a percent of revenue of 2%, and adjusted net income of $16.3 million, representing adjusted net income as a percent of revenue of 20%.
  • Delivered adjusted EBITDA of $16.6 million, representing an adjusted EBITDA margin of 20%.
  • Generated cash from operating activities of $21.8 million and free cash flow of $10.6 million.
  • Repurchased 1.4 million shares for a total of $38.7 million at an average price per share of $26.73, exclusive of broker commissions and excise tax.

The following table summarizes the Company’s financial results for the three and nine months ended September 30, 2025 and 2024:

Three months ended
September 30,

%
Change

Nine months ended
September 30,

%
Change

2025

2024

2025

2024

(in thousands, except per share figures and percentages)

GAAP Results

Redemption revenue

$

72,081

$

84,485

(15

)%

$

218,688

$

226,425

(3

)%

Revenue

83,260

98,621

(16

)%

253,863

268,874

(6

)%

Net income

1,533

17,239

(91

)%

4,578

(7,430

)

162

%

Net income per share, diluted

0.05

0.51

(90

)%

0.15

(0.34

)

144

%

Net income as a percent of revenue

2

%

17

%

2

%

(3

)%

Non-GAAP Results

Adjusted EBITDA

$

16,611

$

36,519

(55

)%

$

49,166

$

84,452

(42

)%

Adjusted EBITDA margin

20

%

37

%

19

%

31

%

Adjusted net income

$

16,345

$

31,409

(48

)%

$

43,346

$

66,666

(35

)%

Adjusted net income per share, diluted

0.56

0.94

(40

)%

1.40

2.71

(48

)%

The following table summarizes the Company’s revenue related performance metrics for the three and nine months ended September 30, 2025 and 2024:

Three months ended
September 30,

Nine months ended
September 30,

2025

2024

%
Change

2025

2024

%
Change

(in thousands, except per redeemer figures, per redemption figures, and percentages)

Performance Metrics

Redemptions:

Direct-to-consumer redemptions

20,793

31,571

(34

)%

64,354

87,819

(27

)%

Third-party publisher redemptions

62,055

65,795

(6

)%

181,818

161,728

12

%

Total redemptions

82,848

97,366

(15

)%

246,172

249,547

(1

)%

Redeemers:

Direct-to-consumer redeemers

1,638

1,909

(14

)%

1,629

1,879

(13

)%

Third-party publisher redeemers

16,527

13,378

24

%

15,901

11,946

33

%

Total redeemers

18,165

15,287

19

%

17,530

13,825

27

%

Redemptions per redeemer:

Direct-to-consumer redemptions per redeemer

12.7

16.5

(23

)%

39.5

46.7

(15

)%

Third-party publisher redemptions per redeemer

3.8

4.9

(24

)%

11.4

13.5

(16

)%

Total redemptions per redeemer

4.6

6.4

(28

)%

14.0

18.0

(22

)%

Redemption revenue per redemption:

Direct-to-consumer redemption revenue per redemption

$

1.10

$

1.05

4

%

$

1.13

$

1.12

1

%

Third-party publisher redemption revenue per redemption

$

0.79

$

0.78

2

%

$

0.80

$

0.79

1

%

Total redemption revenue per redemption

$

0.87

$

0.87

%

$

0.89

$

0.91

(2

)%

Note that certain figures shown above may not recalculate due to rounding.

Third Quarter 2025 Business Highlights:

  • 19% year-over-year growth in quarterly redeemers on the Ibotta Performance Network.
  • Matt Puckett joined our executive leadership team as CFO.
  • Completed the re-organization of our Sales team, migrating from a territory-based model to an industry-based model, promoting three sales leaders to vertical sales leads, and hiring two external sales leaders with backgrounds in performance media.
  • Announced a strategic partnership with Circana to bring third-party sales lift measurement to digital promotions. Circana lift studies for Ibotta campaigns are expected to begin to roll out in late 2025 and be available to all brands in 2026.
  • Subsequent to quarter-end, announced the launch of LiveLift, an enhanced solution that helps CPG brands measure and optimize their campaigns while live.

Financial Guidance:

Fourth quarter 2025 outlook summary:

  • Revenue of $80 - $85 million, a year-over-year decrease of 16% at the midpoint.
  • Adjusted EBITDA of $9 - $12 million, representing a margin of 13% at the midpoint.

Guidance for adjusted EBITDA is earnings before interest income, net, provision for income taxes, and depreciation and amortization, and excludes stock-based compensation, restructuring charges, and other (income) expense, net. We have not reconciled adjusted EBITDA to GAAP net income for our guidance because we do not provide guidance on GAAP net income and would not be able to present the various reconciling cash and non-cash items between the GAAP and non-GAAP financial measures since certain items that impact these measures are uncertain or out of our control, or cannot be reasonably predicted, including share-based compensation expense, without unreasonable effort. The actual amounts of such reconciling items could have a significant impact on the Company's GAAP net income.

Use of Non-GAAP Financial Information

Included within this press release are the non-GAAP financial measures of adjusted EBITDA, adjusted EBITDA margin, adjusted net income, adjusted net income as a percent of revenue, adjusted diluted net income per share and free cash flow that supplement the condensed financial statements of the Company prepared under generally accepted accounting principles (GAAP). The non-GAAP financial information is presented for supplemental informational purposes only and is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Please see the accompanying tables for reconciliations of these non-GAAP financial measures to their nearest GAAP equivalents.

Adjusted EBITDA is earnings before interest income, net, provision for income taxes, and depreciation and amortization, and excludes stock-based compensation, change in fair value of derivative, loss on debt extinguishment, restructuring charges, and other (income) expense, net. Adjusted EBITDA margin is calculated as adjusted EBITDA as a percent of revenue. Adjusted net income excludes stock-based compensation, loss on debt extinguishment, change in fair value of derivative, restructuring charges, and the related income tax effects. The income tax effect of non-GAAP adjustments is the difference between GAAP and non-GAAP income tax expense. Non-GAAP income tax expense is computed on non-GAAP pre-tax income (GAAP pre-tax income adjusted for non-GAAP adjustments). Adjusted diluted net income per share is calculated as adjusted net income divided by diluted weighted average common shares outstanding. Free cash flow is defined as cash provided by operating activities, less additions to property and equipment and capitalization of software development costs.

The Company's management believes that these non-GAAP measures can assist investors in evaluating the Company's operational trends, financial performance, and cash-generating capacity. Management believes these non-GAAP measures allow investors to evaluate the Company’s financial performance using some of the same measures as management. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures versus their nearest GAAP equivalents. The Company’s definitions may differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish these or similar metrics. These non-GAAP measures are not meant to be considered in isolation or as a substitute for the comparable GAAP measures, but are included solely for informational and comparative purposes. Non-GAAP financial measures are subject to limitations and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. In light of these limitations, management also reviews the specific items that are excluded from our non-GAAP measures, as well as trends in these items.

Third Quarter 2025 Financial Results Webcast and Conference Call Details

When:

Wednesday, November 12, 2025 at 2:30 p.m. MT/ 4:30 p.m. ET

Webcast:

ir.ibotta.com

Key Business Terms and Notes

Ibotta Performance Network (IPN): An AI-enabled technology platform that allows CPG brands to deliver digital promotions to consumers via a network of publishers, in a coordinated fashion and on a fee-per-sale basis.

Redeemers: ??A consumer who has redeemed at least one digital offer within the time period specified. If a consumer were to redeem on more than one publisher during that period, they would be counted as multiple redeemers. Year-to-date redeemers are calculated as the average of current year quarter-to-date redeemers.

Redemptions: A verified purchase of an item qualifying for an offer by a client on the IPN.

Redemption Revenue: The Company’s customers promote their products and services to consumers through cash back offers on the IPN. The Company earns a fee per redemption which is recognized in the period in which the redemption occurred. The Company may also charge fees to set up a redemption campaign which are deferred and recognized over the average duration of historical redemption campaigns.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements relating to expectations concerning matters that are not historical facts may constitute forward-looking statements. Forward-looking statements may include, without limitation, statements by our CEO and Founder about our ability to transition our product and go-to-market, the impact of our new products, like LiveLift, the timing and availability of Circana lift studies for Ibotta campaigns, and the Company’s financial guidance, such as revenue and adjusted EBITDA. When words such as “believe,” “expect,” “anticipate,” “will”, “outlook” or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the Company’s relatively limited operating history, which makes it difficult to evaluate the Company’s business and prospects, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These and other factors are disclosed in the Company’s reports filed from time to time with the Securities and Exchange Commission, available at www.sec.gov . Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof, except as required by law.

Ibotta, Inc.

CONDENSED STATEMENTS OF OPERATIONS

(In thousands, except share and per share amounts)

(unaudited)

Three months ended
September 30,

Nine months ended
September 30,

2025

2024

2025

2024

Revenue

$

83,260

$

98,621

$

253,863

$

268,874

Cost of revenue (1)

17,142

12,172

52,159

34,970

Gross profit

66,118

86,449

201,704

233,904

Operating expenses (1) :

Sales and marketing (2)

26,629

27,761

85,296

105,908

Research and development

14,022

16,285

46,836

47,452

General and administrative

22,465

20,631

66,115

62,493

Depreciation and amortization

636

1,065

2,656

3,096

Total operating expenses

63,752

65,742

200,903

218,949

Income from operations

2,366

20,707

801

14,955

Interest income, net

2,510

4,436

8,831

5,303

Loss on debt extinguishment

(9,630

)

Other income (expense), net

376

(16

)

(29

)

(3,132

)

Income before provision for income taxes

5,252

25,127

9,603

7,496

Provision for income taxes

(3,719

)

(7,888

)

(5,025

)

(14,926

)

Net income (loss)

$

1,533

$

17,239

$

4,578

$

(7,430

)

Net income (loss) per share:

Basic

$

0.05

$

0.56

$

0.16

$

(0.34

)

Diluted

$

0.05

$

0.51

$

0.15

$

(0.34

)

Weighted average common shares outstanding:

Basic

27,995,708

30,663,263

29,074,842

21,909,949

Diluted

29,376,837

33,567,489

30,999,527

21,909,949

(1)

Amounts include stock-based compensation expense as follows (in thousands):

Three months ended
September 30,

Nine months ended
September 30,

2025

2024

2025

2024

Cost of revenue

$

622

$

476

$

1,904

$

999

Sales and marketing (2)

4,133

4,347

14,135

34,777

Research and development

2,381

2,447

8,028

7,036

General and administrative

5,486

6,405

15,949

20,525

Total stock-based compensation expense

$

12,622

$

13,675

$

40,016

$

63,337

(2)

Stock-based compensation expense included in sales and marketing includes common stock warrant expense of $2.3 million and $2.2 million recognized during the three months ended September 30, 2025 and 2024, respectively, and $6.6 million and $27.1 million recognized during the nine months ended September 30, 2025 and 2024, respectively.

Ibotta, Inc.

CONDENSED BALANCE SHEETS

( In thousands)

September 30,

December 31,

2025

2024

(unaudited)

Assets

Current assets:

Cash and cash equivalents

$

223,296

$

349,282

Restricted cash

58

408

Accounts receivable, net

212,822

220,883

Prepaid expenses and other current assets

19,284

11,168

Total current assets

455,460

581,741

Property and equipment, net

19,578

1,951

Capitalized software development costs, net

22,364

16,201

Equity investment

4,531

4,531

Deferred tax assets, net

56,498

73,211

Operating lease assets

10,041

Other long-term assets

962

794

Total assets

$

569,434

$

678,429

Liabilities and Stockholders’ Equity

Current liabilities:

Accounts payable

$

15,311

$

7,160

Due to third-party publishers

98,701

93,982

Deferred revenue

4,690

4,964

User redemption liability

69,555

74,006

Accrued expenses

16,724

17,965

Other current liabilities

1,545

6,088

Total current liabilities

206,526

204,165

Long-term liabilities:

Operating lease liabilities, long-term

25,342

Unrecognized tax benefits, long-term

7,957

16,981

Total liabilities

239,825

221,146

Stockholders’ equity:

Preferred stock

Class A common stock

Class B common stock

Additional paid-in capital

677,505

629,050

Treasury stock

(212,028

)

(31,321

)

Accumulated deficit

(135,868

)

(140,446

)

Total stockholders' equity

329,609

457,283

Total liabilities and stockholders' equity

$

569,434

$

678,429

Ibotta, Inc.

CONDENSED STATEMENTS OF CASH FLOWS

(In thousands)

(unaudited)

Nine months ended
September 30,

2025

2024

Operating activities

Net income (loss)

$

4,578

$

(7,430

)

Adjustments to reconcile net income (loss) to net cash provided by operating activities:

Depreciation and amortization

5,853

6,160

Impairment of capitalized software development costs

256

437

Stock-based compensation expense

33,462

36,253

Common stock warrant expense

6,554

27,084

Credit loss expense

1,916

1,217

Loss on extinguishment of debt

9,630

Amortization of debt discount and issuance costs

114

1,036

Change in fair value of convertible notes derivative liability

3,085

Other

14

36

Changes in assets and liabilities:

Accounts receivable

6,145

(2,561

)

Other current and long-term assets

(1,723

)

(977

)

Accounts payable

1,468

188

Due to third-party publishers

4,719

23,182

Accrued expenses

(3,034

)

(5,926

)

Deferred revenue

(274

)

2,128

User redemption liability

(4,451

)

(4,499

)

Other current and long-term liabilities

11,872

4,887

Net cash provided by operating activities

67,469

93,930

Investing activities

Additions to property and equipment

(12,768

)

(655

)

Additions to capitalized software development costs

(10,360

)

(7,001

)

Net cash used in investing activities

(23,128

)

(7,656

)

Financing activities

Proceeds from exercise of stock options

8,312

7,649

Debt issuance costs

(2

)

Proceeds from initial public offering, net

206,692

Deferred offering costs

(5,972

)

Purchase of treasury stock

(178,180

)

(15,611

)

Taxes paid related to net share settlement of equity awards

(2,843

)

(246

)

Proceeds from employee stock purchase plan

2,036

Other financing activities

(103

)

Net cash (used in) provided by financing activities

(170,677

)

192,409

Net change in cash, cash equivalents, and restricted cash

(126,336

)

278,683

Cash, cash equivalents, and restricted cash, beginning of period

349,690

62,591

Cash, cash equivalents, and restricted cash, end of period

$

223,354

$

341,274

The following table disaggregates the Company’s direct-to-consumer and third-party publishers revenue by redemption and ad & other revenue:

Supplemental Revenue Detail

Three months ended
September 30,

%
Change

Nine months ended
September 30,

%
Change

2025

2024

2025

2024

(in thousands, except percentages)

Direct-to-consumer revenue

Redemption revenue

$

22,811

$

33,144

(31

)%

$

72,635

$

98,426

(26

)%

Ad & other revenue

11,179

14,136

(21

)%

35,175

42,449

(17

)%

Total direct-to-consumer revenue

33,990

47,280

(28

)%

107,810

140,875

(23

)%

Third-party publishers revenue

Redemption revenue

49,270

51,341

(4

)%

146,053

127,999

14

%

Ad & other revenue

%

%

Total third-party publishers revenue

49,270

51,341

(4

)%

146,053

127,999

14

%

Total

Redemption revenue

72,081

84,485

(15

)%

218,688

226,425

(3

)%

Ad & other revenue

11,179

14,136

(21

)%

35,175

42,449

(17

)%

Total revenue

$

83,260

$

98,621

(16

)%

$

253,863

$

268,874

(6

)%

Non-GAAP Financial Metrics
(In thousands, except shares, per share amounts, and percentages)

The following tables show the Company’s non-GAAP financial metrics reconciled to the comparable GAAP financial metrics included in this release:

Reconciliation of Adjusted EBITDA

Three months ended
September 30,

Nine months ended
September 30,

2025

2024

2025

2024

Net income (loss)

$

1,533

$

17,239

$

4,578

$

(7,430

)

Add (deduct):

Interest income, net

(2,510

)

(4,436

)

(8,831

)

(5,303

)

Depreciation and amortization

1,243

2,137

5,853

6,160

Stock-based compensation

12,622

13,675

40,016

63,337

Change in fair value of derivative

3,085

Loss on debt extinguishment

9,630

Restructuring charges

380

2,496

Provision for income taxes

3,719

7,888

5,025

14,926

Other (income) expense, net

(376

)

16

29

47

Adjusted EBITDA

$

16,611

$

36,519

$

49,166

$

84,452

Revenue

$

83,260

$

98,621

$

253,863

$

268,874

Net income as a percent of revenue

2

%

17

%

2

%

(3

)%

Adjusted EBITDA margin

20

%

37

%

19

%

31

%

Reconciliation of Adjusted Net Income

Three months ended
September 30,

Nine months ended
September 30,

2025

2024

2025

2024

Net income (loss)

$

1,533

$

17,239

$

4,578

$

(7,430

)

Stock-based compensation

12,622

13,675

40,016

63,337

Change in fair value of derivative

3,085

Loss on debt extinguishment

9,630

Restructuring charges

380

2,496

Adjustment for income taxes

1,810

495

(3,744

)

(1,956

)

Adjusted net income

$

16,345

$

31,409

$

43,346

$

66,666

Revenue

$

83,260

$

98,621

$

253,863

$

268,874

Adjusted net income as a percent of revenue

20

%

32

%

17

%

25

%

Weighted average common shares outstanding, diluted

29,376,837

33,567,489

30,999,527

21,909,949

Net income (loss) per share, diluted

$

0.05

$

0.51

$

0.15

$

(0.34

)

Adjusted weighted average common shares outstanding, diluted

29,376,837

33,567,489

30,999,527

24,598,956

Adjusted net income per share, diluted

$

0.56

$

0.94

$

1.40

$

2.71

Reconciliation of Free Cash Flow

Three months ended
September 30,

Nine months ended
September 30,

2025

2024

2025

2024

Net cash provided by operating activities

$

21,754

$

39,544

$

67,469

$

93,930

Additions to property and equipment

(7,248

)

(302

)

(12,768

)

(655

)

Additions to capitalized software development costs

(3,912

)

(2,565

)

(10,360

)

(7,001

)

Free cash flow

$

10,594

$

36,677

$

44,341

$

86,274

View source version on businesswire.com: https://www.businesswire.com/news/home/20251112661377/en/

Corporate Communications
Hilary O’Byrne, hilary.obyrne@ibotta.com

Investor Relations
Shalin Patel, shalin.patel@ibotta.com

iShares iBonds Dec 2021 Term Treasury ETF

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Ibotta (IBTA) Q4 2025 Earnings Call Transcript

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