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Jeffs' Brands: KeepZone AI Enters Into Reseller Agreement with D-Fence for Advanced Perimeter Intrusion Detection Solutions

MWN-AI** Summary

Jeffs' Brands Ltd, a data-driven e-commerce company operating primarily on the Amazon Marketplace, is expanding its footprint in the global homeland security sector through its subsidiary, KeepZone AI Inc. On March 11, 2026, the company announced a strategic reseller agreement with D-Fence Ltd, a prominent Israeli provider of Perimeter Intrusion Detection Systems (PIDS). This agreement positions KeepZone as a key reseller of D-Fence's advanced electronic fencing and security solutions in Mexico, aiming to enhance security for critical infrastructure, borders, and high-value assets.

D-Fence's technology features sophisticated sensors designed for detecting and deterring perimeter intrusions, which is essential as demand for security solutions in Mexico continues to escalate. Notably, D-Fence has successfully implemented perimeter protection systems for notable Mexican institutions, including PEMEX, the national oil company, and the Federal Electricity Commission.

The collaboration will facilitate technical support, product information exchange, and marketing efforts to bolster sales in the region. Avi Levy, KeepZone's Vice President of Business Development, expressed enthusiasm about teaming up with D-Fence, emphasizing that the partnership will enrich KeepZone's AI-driven security offerings. He highlighted the company's commitment to offering comprehensive security solutions to government, military, and commercial clients.

This agreement underscores Jeffs' Brands' strategic shift towards the rapidly growing homeland security market, building on a previous distribution agreement with Scanary Ltd. The company's aim is to build multi-layered security ecosystems, leveraging its expertise in data-driven operations to address emerging threats effectively. As Jeffs' Brands continues to expand in this sector, it remains focused on addressing critical global security needs with cutting-edge, innovative technology.

MWN-AI** Analysis

Jeffs' Brands Ltd (Nasdaq: JFBR) has made a strategic move by entering into a reseller agreement with D-Fence, a leader in Perimeter Intrusion Detection Systems (PIDS). This collaboration positions Jeffs’ wholly-owned subsidiary, KeepZone AI, to tap into the growing homeland security market in Mexico, a space identified for increased demand for advanced security solutions.

An analysis of this development suggests several points of consideration for existing and potential investors. First, the emphasis on AI-driven security solutions highlights Jeffs’ innovative approach, which aligns with industry trends emphasizing technological sophistication in security measures. The significant deployments by D-Fence with clients like PEMEX and the Federal Electricity Commission also illustrate the proven efficacy of the technology in securing critical infrastructure, which can enhance investor confidence.

However, it's crucial to keep in mind the potential risks involved. The company operates in a volatile market influenced by political and economic factors, particularly in Mexico. The execution of this reseller agreement will require effective marketing and client engagement strategies, which are essential for success in any foreign market. Additionally, Jeffs’ reliance on Amazon’s policies for its e-commerce operations could pose a risk if there are shifts in those policies that impact sales or distribution channels.

In terms of market positioning, the collaboration could enhance Jeffs’ reputation as a robust player in the homeland security sector, potentially leading to increased visibility and market share. Investors should watch for updates on sales performance under this agreement and any future collaborations that may strengthen its position further.

In conclusion, while the partnership with D-Fence opens new avenues for growth, investors should remain cautious and monitor the company’s operational execution and external market conditions closely.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

Israeli-developed electronic fencing and PIDS technology to address critical infrastructure needs and expand homeland security portfolio in Mexico

Tel Aviv, Israel, March 11, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”) – driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. (“KeepZone”), has entered into a reseller agreement (the “Agreement”) with D-Fence Ltd. (“D-Fence”), a leading Israeli supplier of Perimeter Intrusion Detection Systems (“PIDS”), products and solutions.

Under the terms of the Agreement, KeepZone was appointed as a reseller for D-Fence’s custom-made PIDS solutions in Mexico. Under the Agreement, KeepZone may purchase, market, promote and resell D-Fence’s advanced electronic fencing and security systems to clients in Mexico, focusing on enhancing protection for critical infrastructure, borders, and high-value assets. D-Fence’s technology utilizes advanced sensors and integration capabilities designed to detect and deter perimeter intrusions.

The Agreement aligns with KeepZone’s ongoing expansion strategy in the Mexican market, where demand for security solutions for critical infrastructure and border protection continues to grow. The Agreement includes provisions for technical support, product information sharing, and marketing collaboration to support sales and deployment.

According to D-Fence, it previously deployed perimeter protection systems in Mexico, including systems supplied to facilities operated by the national oil company PEMEX and infrastructure belonging to the Federal Electricity Commission (“CFE”). These deployments highlight the potential applicability of D-Fence’s solutions for protecting critical energy infrastructure.

“We are excited to collaborate with D-Fence to introduce their PIDS solutions to Mexico, further strengthening our position in the AI-driven security ecosystem,” said Avi Levy, Vice President of Business Development of KeepZone. “We believe this Agreement complements our existing portfolio of advanced technologies, allowing us to offer end-to-end perimeter security options to government, military, and commercial clients. As we continue to build momentum in emerging markets, collaborations like this may support the continued development of KeepZone’s homeland  security activities and address real-world threats with proven Israeli innovation.”

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, the potential marketing and distribution of D-Fence’s products in Mexico, potential customer engagements, the demand for perimeter intrusion detection solutions and homeland security technologies, and the belief that the Agreement aligns with KeepZone’s ongoing expansion strategy in the Mexican market.. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com


FAQ**

How does the collaboration between KeepZone and D-Fence leverage the experience and innovations from Jeffs' Brands Ltd Warrant JFBRW to address the specific security needs of critical infrastructure in Mexico?

The collaboration between KeepZone and D-Fence utilizes Jeffs' Brands Ltd Warrant JFBRW's expertise and innovative solutions to create tailored security solutions that effectively enhance the protection of critical infrastructure in Mexico.

In what ways will the AI-driven features of D-Fence's PIDS technology enhance the operational efficiency and effectiveness of security measures in Mexico using insights from Jeffs' Brands Ltd Warrant JFBRW?

The AI-driven features of D-Fence's PIDS technology will enhance operational efficiency in Mexico by leveraging advanced analytics and real-time threat detection, similar to how Jeffs' Brands Ltd utilizes data insights to optimize performance and responsiveness in its operations.

What strategies does KeepZone have in place to effectively market and promote D-Fence’s electronic fencing solutions in Mexico, considering the initial deployments highlighted by Jeffs' Brands Ltd Warrant JFBRW?

KeepZone employs a multi-faceted marketing strategy that includes targeted digital campaigns, partnerships with local distributors, participation in trade shows, and leveraging customer testimonials to effectively promote D-Fence’s electronic fencing solutions in Mexico.

How does D-Fence's previous experience with PEMEX and CFE inform the expected outcomes of the reseller agreement, and how might these insights be integrated into future advancements as presented by Jeffs' Brands Ltd Warrant JFBRW?

D-Fence's prior experience with PEMEX and CFE provides valuable insights into effective client engagement and operational strategies, which can enhance the reseller agreement outcomes and inform future advancements outlined by Jeffs' Brands Ltd Warrant JFBRW.

**MWN-AI FAQ is based on asking OpenAI questions about Jeffs' Brands Ltd (NASDAQ: JFBR).

Jeffs' Brands Ltd

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