SEGG Media Unlocks $20M+ in Annual Revenue by Finalizing Terms to Secure Controlling Interest in Veloce Media Group
MWN-AI** Summary
Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) has made a significant move by finalizing terms to acquire a controlling interest in Veloce Media Group, valued at approximately $61 million. This acquisition will not only grant SEGG Media control over Veloce but also unlock over $20 million in additional annual revenue, starting from Q1 2026. The deal, set to close on February 17, 2026, is structured through a combination of cash and SEGG common shares priced at $10 each.
Management at SEGG views Veloce as a strategic asset that aligns well with their objective to acquire cash-generating media assets. Veloce, recognized as a leading player in the realm of sport, gaming, and digital media, brings significant growth potential, especially following its acquisition of Quadrant, a gaming and lifestyle entity co-founded by F1 champion Lando Norris. Veloce's diverse revenue streams, which include digital content, esports teams, and partnerships with global brands, position it as a vital player in driving revenue for SEGG.
Darryl Eales, a director at Veloce, expressed optimism about the partnership, highlighting the commitment from both teams to create shareholder value through aligned management and innovation. Daniel Bailey, CEO of Veloce, noted the merger's potential to foster a robust, globally recognized sports media platform with lasting commercial strength.
Ultimately, the acquisition positions SEGG to effectively tap into the growing demand for sports, media, and gaming, enhancing its revenue generation capabilities. As SEGG Media continues to focus on strategic growth, this deal is seen as a crucial step towards establishing a leading digital sports and media entity while driving shareholder value and enhancing operational scale.
MWN-AI** Analysis
In light of SEGG Media's recent announcement regarding its acquisition of Veloce Media Group for approximately $61 million, investors should consider the implications of this strategic move on SEGG's market position and revenue prospects. The transaction, which is expected to generate over $20 million in annual revenue, marks a significant step for SEGG Media in solidifying its status within the burgeoning sports, entertainment, and gaming landscape.
The integration of Veloce, a fast-growing player known for its diversified revenue streams encompassing esports, digital content, and brand partnerships, is likely to enhance SEGG's operational scale. Given the substantial audience reach that Veloce commands—boasting over 500 million views monthly—SEGG Media is positioned to leverage these resources for rapid revenue growth. Moreover, the notable partnerships Veloce has with influential brands such as McLaren and Microsoft provide a robust foundation for ongoing commercial success.
From an investment perspective, SEGG Media's acquisition strategy appears to reflect a deliberate pivot towards cash-generative, digitally-driven assets. This aligns well with market trends favoring companies that integrate sports, digital media, and gaming. Investors may find SEGG's common shares, priced at $10 per share in the acquisition deal, potentially attractive, as the merger could enhance shareholder value through increased revenue and market capitalization.
However, it is crucial for investors to remain cognizant of potential risks, such as integration challenges post-acquisition and ongoing compliance with financial regulations, which might affect SEGG’s short-term performance. Maintaining a close watch on the implementation of this acquisition and its impact on financial metrics will be critical for evaluating SEGG Media's trajectory in the competitive landscape. Given the promising outlook, analysts may want to consider a ‘buy’ recommendation, coupled with caution regarding transaction execution and market volatility.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
FORT WORTH, Texas, Feb. 13, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that it has agreed to binding terms to acquire at least a majority interest in Veloce Media Group ("Veloce"), one of the fastest-growing and market leading platforms operating at the intersection of sport, gaming and digital media.
The completion date for consummating the acquisition is set for Tuesday, February 17, 2026, which will result in SEGG Media acquiring a controlling interest of Veloce, enabling consolidation for accounting and reporting purposes and direct control. The transaction values Veloce at approximately $61 million (£45 million) and is projected to contribute in excess of $20 million in additional annual revenue which will begin to be reported in the first quarter of 2026. SEGG Media's management views Veloce as a foundational international platform that aligns with the Company’s strategy of acquiring cash-generative, media-driven sports assets capable of scaling across sponsorship, content, and commerce.
The acquisition of Veloce will be completed through a blend of cash consideration and SEGG Media common shares priced at $10 per share. The Veloce acquisition is one that the Company has been hyper-focused on for months and completing the transaction is a paradigm shift for SEGG Media and its shareholders. The targeted acquisition of Veloce by SEGG Media signals the Company's rapid evolution into a diversified global sports and media group.
Veloce's recent acquisition of Quadrant, co-founded by the current Formula 1 Champion Lando Norris, is a significant and rapidly growing gaming and lifestyle company. With a portfolio of blue-chip commercial partners and direct revenue generation in apparel and product sales the Quadrant business will continue to play a key role in the revenue growth of Veloce and SEGG Media.
Darryl Eales, Veloce Director and investor and formerly CEO of Lloyd’s Development Capital, commented: “I’m truly excited by the potential of the Veloce and SEGG partnership. High-quality, driven, and aligned management teams are crucial for the delivery of strong shareholder value creation. The combined leadership creates a powerful platform for significant and rapid growth, underpinned by both SEGG’s exciting brands and well-founded sports and entertainment strategy and Veloce’s multi-stream revenue platform and strong financial performance.
“Both the Veloce team and the SEGG Board have remained relentless in executing the transaction - even as SEGG completed the final stages of its turnaround - driven by a combined belief in the significant scale of the opportunity that exists post-completion. With the combined value of Veloce, SEGG, and additional pipeline acquisitions, receiving consideration in $10 SEGG stock represents significant upside for Veloce shareholders.”
Daniel Bailey, CEO of Veloce Media Group, said: “This acquisition represents a defining moment not only for Veloce, but for SEGG Media as a group. From the outset, it was clear that our businesses share a common vision for building a global, digitally led sports media platform with ambition and long-term commercial strength.
“The combination of SEGG Media’s access to public markets and strategic focus with Veloce’s brands, partnerships and proven revenue model creates a powerful foundation for accelerated expansion.”
Veloce’s ecosystem spans championship-winning esports teams, athlete-led content platforms, sustainable motorsport series, and a commercial portfolio supported by global brands including McLaren, Revolut, VISA, LEGO, Microsoft, Hilton, E.ON, and Thrustmaster.
Driving over 500 million views per month, Veloce brings with it rapidly growing and diversified revenue streams across digital content, esports, motorsport and brand partnerships, reporting $17.5 million (£12.8 million) in revenue for its latest reported financial period.
Since the start of 2026, SEGG Media’s strategy has been firmly focused on executing fundamental acquisitions designed to accelerate its growth by establishing a scalable and profitable revenue-generating platform. The integration of Veloce’s business and revenue positions SEGG Media to capitalize on accelerating global demand across sport, media, gaming and digital entertainment, with a clear focus on creating genuine value to the Company driven by consistently improving return on invested capital (ROIC) and sustaining high-quality revenue growth with higher profit margins.
Robert Stubblefield, CFO and Interim CEO and President of SEGG Media, said: “The acquisition of Veloce Media Group is a pivotal acquisition for the Company and a clear validation of the strategic direction we set at the start of 2026. Veloce delivers scale, rapidly growing revenues and high-quality commercial partnerships that materially strengthen our profile.
“This acquisition of Veloce and its subsidiary Quadrant springboards SEGG Media to immediately unlocking significant revenue for the Company, which creates long-term shareholder value especially as we integrate a best-in-class digital sports and media platform into the Company. Simply put, it’s a gamechanger!”
Closing is subject to final legal review, completion of definitive documentation, and customary closing conditions.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4e0e16f6-8dfd-4473-b8bd-9bbb0a429d6f
This press release was published by a CLEAR® Verified individual.
For additional information, visit http://www.seggmedia.com/ or contact media relations at media@seggmediacorp.com.
FAQ**
How does the acquisition of Veloce Media Group impact the strategic direction of SEGG Media and its plans regarding the Lottery.com Warrant LTRYW?
What specific financial metrics related to Lottery.com Warrant LTRYW are being prioritized post-acquisition to ensure enhanced shareholder value for SEGG Media?
With projected additional annual revenue exceeding $20 million, how will SEGG Media leverage this growth to influence the performance of Lottery.com Warrant LTRYW?
What risks associated with the integration of Veloce Media Group is SEGG Media prepared to mitigate that could affect the viability of Lottery.com Warrant LTRYW?
**MWN-AI FAQ is based on asking OpenAI questions about Lottery.com Inc. (NASDAQ: LTRY).
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