Nu Skin Looks Too Tough

2025-06-25 03:55:12 ET

On paper, it's not terribly difficult to make the case for Nu Skin Enterprises ( NUS ). The valuation looks incredibly cheap: on a trailing twelve-month basis, NUS stock trades at 2.5x EV/EBITDA and about 5.6x free cash flow. Revenue streams outside the legacy multi-level marketing business can account for at worst a material portion of an enterprise value, not far above $400 million. The core business is in decline, but there are hopes for growth in new markets and new channels, at the same time still-significant cash flows are being generated....

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