Nu Skin: Valuation Is Low, But Challenges Remain

2025-12-18 06:29:30 ET

Nu Skin Enterprises, Inc. ( NUS ) is not an easy stock to love right now. Over the last decade, it has lost 72.76% of its value. At the same time, I don't think that means a company should be ignored completely. After several years of declining sales, the company is smaller than it once was, but also leaner, profitable again, and trading at a very low valuation compared to peers. After selling off part of the business earlier this year, the balance sheet is in better shape, and management is clearly trying to get growth going again through new products and new markets. At the same time, the business still has real challenges to work through. Nu Skin’s Q3 2025 results , released in November, showed revenue continuing to fall year over year, so this isn’t a situation where investors should expect a quick turnaround. Therefore, I recommend a wait-and-see hold rating for now....

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