ONAR Completes Acquisition of Scale Partner, Expanding AI-Powered Marketing Platform into Commercial Real Estate
MWN-AI** Summary
ONAR Holding Corporation (OTCQB: ONAR) has announced the successful acquisition of Scale Partner, a leading provider of technology-driven marketing solutions specifically designed for the commercial real estate (CRE) sector. This strategic acquisition will enable ONAR to enhance its AI-driven marketing platform, tapping into the lucrative commercial real estate market and meeting the growing demand for modernized lead generation.
The integration of Scale Partner into ONAR’s operations is expected to bring significant benefits, including the deployment of tech-enabled human Virtual Assistants (VAs) that combine Agentic AI with a human-in-the-loop approach. This innovative model automates lead qualification and deal-flow management while retaining the crucial human touch essential for high-value transactions. Scale Partner's technology has already proven effective, receiving strong endorsements from high-performing CRE firms that appreciate the platform's impact on pipeline growth.
Furthermore, ONAR plans to leverage Scale Partner's resources within its ONAR Labs division, fostering innovation and integration across its network of specialized marketing agencies. The acquisition is anticipated to enhance the capabilities of both existing and future agencies, ultimately creating compounding advantages in efficiency and performance.
Jason Tiger, Scale Partner’s founder, will join ONAR as Vice President of Corporate Development. With extensive experience in scaling high-growth companies, Tiger is expected to play a vital role in advancing ONAR’s acquisition strategy and securing necessary growth capital.
Claude Zdanow, ONAR's CEO, emphasized that this acquisition aligns with the company's commitment to scale its core AI marketing platform and expand into the commercial real estate sector, establishing a strong foothold in a field with vast opportunities. The integration aims to position ONAR for sustained growth and innovation in the marketing landscape.
MWN-AI** Analysis
ONAR Holding Corporation's recent acquisition of Scale Partner positions the company strategically within the burgeoning commercial real estate (CRE) sector, signaling a significant opportunity for investors. This move not only diversifies ONAR's portfolio but enhances its AI-powered marketing capabilities, crucial for navigating a competitive landscape.
Investors should closely examine the commercial real estate vertical's immense total addressable market (TAM). As ONAR integrates Scale Partner’s technology, including its effective human Virtual Assistants (VAs), the potential for boosted lead generation and enhanced deal-flow management becomes apparent. This unique blend of Agentic AI and human support is poised to address a growing demand for sophisticated marketing solutions in CRE, where capturing and converting leads is pivotal for success.
Moreover, the operational synergies created by this acquisition are compelling. The integration of Scale Partner’s offerings across ONAR's network of specialized marketing agencies is expected to yield compounded benefits. This ecosystem approach not only amplifies operational efficiencies but also improves service offerings, which could attract more clients and drive revenue growth.
The addition of Scale Partner's founder, Jason Tiger, as the new VP of Corporate Development adds another layer of strength to ONAR’s leadership. Tiger’s expertise in technology mergers and acquisitions could smooth the path for future growth initiatives and strategic acquisitions. His role will be crucial in guiding ONAR’s capital strategies and ensuring sustainable expansion across diverse verticals.
Yet, potential investors should remain cognizant of associated risks, including execution challenges and market competition. Monitoring ONAR's integration progress and financial performance post-acquisition will be vital in assessing its long-term growth trajectory. Overall, this acquisition presents a promising opportunity, but its success will hinge on effective execution and market responsiveness in the rapidly evolving marketing landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MIAMI, FL, March 12, 2026 (GLOBE NEWSWIRE) -- ONAR Holding Corporation (OTCQB: ONAR) ("ONAR" or the "Company"), the Operating System for Modern Marketing, today announced that it has successfully completed the acquisition of Scale Partner, a premier provider of technology-enabled marketing and sales solutions tailored specifically for the commercial real estate (CRE) sector. The transaction is officially closed.
This milestone marks a major step forward as ONAR focuses entirely on scaling its AI-powered marketing platform. By acquiring Scale Partner, ONAR immediately captures market share in the highly lucrative commercial real estate vertical while securing powerful new artificial intelligence and operational capabilities.
Strategic Highlights & Investor Benefits:
- Expansion into Commercial Real Estate & Digital Advertising: The acquisition establishes ONAR as a key player in the commercial real estate marketing space, a sector with a massive total addressable market (TAM). This allows the Company to seamlessly deploy its existing, world-class digital advertising services into a lucrative new vertical with high demand for modernized lead generation.
- Human-Agentic AI Integration: Scale Partner brings a highly effective model of tech-enabled human Virtual Assistants (VAs) to the platform. By combining Agentic AI with a human-in-the-loop approach, this system automates the heavy lifting of lead qualification and deal-flow management while maintaining the crucial human touch required to close high-value real estate transactions.
- Proven Client Success: Scale Partner’s technology is already trusted by high-performing commercial real estate firms. Client testimonials consistently praise the platform's impact, with top-producing brokerages and regional powerhouses noting that the AI-supported VAs act as a "24/7 autonomous team member" that "automates the heavy lifting of lead qualification" to drive tangible deal flow and pipeline growth.
- Compounding Ecosystem Benefits & Future OS: Through ONAR Labs, the Company’s innovation division, Scale Partner's tech-enabled VAs will be integrated across ONAR’s network of specialized marketing agencies. Crucially, this technology plugs directly into the full agentic operating system currently in development to support, integrate, and scale all future acquisitions. This creates compounding benefits that instantly elevate the capabilities of the agencies ONAR owns today and the ones it will acquire tomorrow.
- Executive Leadership Addition: As part of the transaction, Scale Partner Founder Jason Tiger has joined ONAR as Vice President of Corporate Development. A multi-exit founder with a proven track record of building and scaling high-growth companies, Jason brings deep expertise not only in AI and technology M&A, but also in capital raising and strategic business development. In this role, he will be instrumental in spearheading ONAR’s ongoing acquisition strategy, securing growth capital, and driving expansion across new verticals.
Management Commentary:
"A few months ago, we promised our shareholders that we would focus entirely on scaling our core AI marketing platform," said Claude Zdanow, Chief Executive Officer of ONAR. "The completed acquisition of Scale Partner is a massive step forward in that mission. Not only does this allow us to deploy our world-class digital ad services into the massive commercial real estate vertical, but Scale Partner's tech-enabled human Virtual Assistants bring compounding benefits to our entire network. By plugging this human-in-the-loop Agentic AI directly into the full operating system currently in development at ONAR Labs, we are laying the groundwork to support and scale every single agency we acquire moving forward. Furthermore, Jason Tiger is a proven, multi-exit founder who knows how to build, fund, and scale businesses. We are thrilled to welcome him as our new VP of Corporate Development to help spearhead our ongoing M&A and capital strategies as we continue to build, acquire, and grow."
About ONAR Holding Corporation
ONAR Holding Corporation is a technology-enabled marketing platform that acquires and integrates specialist marketing agencies to build a unified, data-driven operating network. The Company focuses on middle-market brands seeking enterprise-grade marketing capabilities without enterprise-level cost or complexity. ONAR operates a network of specialized agencies providing services across performance marketing, healthcare marketing, digital growth, and related capabilities. Through ONAR Labs, the Company is focused on developing and integrating proprietary, AI-driven tools to support higher-margin, recurring-revenue opportunities from SaaS and data products.
Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding the expected benefits of the acquisition, ONAR's strategic focus, and the Company's plans and expectations for 2026. Forward-looking statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Factors that may affect results include, among others, the Company's ability to execute its strategy, integrate and grow its marketing and technology platform, and access additional capital, as well as other risks described in ONAR's filings with the U.S. Securities and Exchange Commission. ONAR undertakes no obligation to update these forward-looking statements, except as required by law.
Company Information
ONAR Holding Corporation
990 Biscayne Blvd, 5th Floor
Miami, FL 33132
+1 213-437-3081
Website: www.onar.com
FAQ**
How does ONAR Holding Cor ONAR plan to leverage Scale Partner's technology to differentiate itself in the competitive commercial real estate marketing sector?
What specific metrics will ONAR Holding Cor ONAR use to measure the success of the acquisition of Scale Partner in terms of revenue growth and market share?
How does the addition of Jason Tiger as VP of Corporate Development impact ONAR Holding Cor ONAR's future M&A strategy and capital raising efforts post-acquisition?
What challenges does ONAR Holding Cor ONAR anticipate in integrating Scale Partner's tech-enabled VAs within its existing network of specialized marketing agencies?
**MWN-AI FAQ is based on asking OpenAI questions about ONAR Holding Cor (OTC: ONAR).
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