Pollard Banknote Joins 2025 Gift Responsibly Campaign to Raise Awareness of Youth Gambling Risks
MWN-AI** Summary
Pollard Banknote Limited, a leader in the global lottery industry, has announced its participation in the 2025 Gift Responsibly Campaign. This initiative, presented by the National Council on Problem Gambling (NCPG), aims to raise awareness about the risks of underage gambling, an increasingly critical issue. Supported by various organizations, including the North American Association of State and Provincial Lotteries (NASPL), the campaign emphasizes the importance of responsible gaming practices.
Having been a stalwart in the industry for over 40 years, Pollard Banknote is committed to fostering responsible play through its products and services. The company reinforces this commitment with a focus on education, communication, and the implementation of effective tools that help lotteries promote positive gaming experiences while safeguarding against the dangers of problem gambling, particularly among youth.
Pollard Banknote's product offerings are designed with responsible gaming principles in mind. From adult-specific instant scratch games to advanced digital solutions featuring integrated safeguards, their initiatives aim to enable informed and safe gaming choices. The company is also recognized for its commitment to responsible gaming, holding certifications from the World Lottery Association and compliance with the ISO 9001 standards.
Doug Pollard, Co-Chief Executive Officer of Pollard Banknote, expressed pride in contributing to the Gift Responsibly Campaign, stating that informed play is essential for the long-term success of lotteries. Derek Longmeier, from NCPG, underscored the campaign's importance in educating families on the risks of youth gambling and appreciated Pollard Banknote's involvement.
Running from November to December 2025, the campaign includes public awareness activities by participating lotteries and organizations, promoting responsible gambling practices during the holiday season and beyond. This collaborative effort represents a crucial step towards protecting young people from gambling-related harm.
MWN-AI** Analysis
Pollard Banknote Limited's participation in the 2025 Gift Responsibly Campaign signals a proactive approach to addressing youth gambling risks amid growing concerns surrounding underage gambling. Investors should view this initiative as a strategic move that aligns with the company’s long-term commitment to responsible gaming and sustainability, potentially enhancing its reputation and market position.
By collaborating with industry organizations such as the National Council on Problem Gambling (NCPG) and gaining endorsements from respected entities like the World Lottery Association, Pollard Banknote demonstrates its dedication to social responsibility, which is increasingly important to consumers and investors alike. This commitment not only assists in safeguarding vulnerable populations but also aligns with broader regulatory trends aimed at promoting responsible gambling.
From a market perspective, engagement in socially responsible initiatives can translate into a stronger brand image, increased customer loyalty, and potentially improved sales performance. Pollard Banknote's diverse portfolio of innovative gaming solutions and their emphasis on responsible product development positions it favorably within both lottery and charitable gaming sectors.
For investors, this campaign highlights Pollard Banknote’s focus on sustainability, which could lead to enhanced growth opportunities as public interest shifts toward ethical investment. The integration of responsible gaming practices into their offerings, such as the Pollard Catalyst™ Gaming Platform, further substantiates their value proposition as a market leader in terms of innovative and safe gaming experiences.
While the landscape of online and in-person gaming continues to evolve, maintaining a strong foundation of responsible gaming will likely be crucial for Pollard Banknote’s continued success. As the company navigates these waters, investors should monitor not only their financial performance but also their engagement with responsible gaming initiatives—both prime indicators of Pollard Banknote’s forward-looking growth strategy.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
WINNIPEG, MB, Nov. 25, 2025 /CNW/ - Pollard Banknote Limited ("Pollard Banknote"); (TSX: PBL) is pleased to announce its involvement in the 2025 Gift Responsibly Campaign, once again joining lotteries and organizations across North America and around the world to raise awareness about the risks associated with underage gambling. Presented by the National Council on Problem Gambling ("NCPG"), the campaign is supported by the North American Association of State and Provincial Lotteries ("NASPL") and receives endorsements from the World Lottery Association ("WLA") and European Lotteries ("EL").
As a leader in the global lottery industry for more than 40 years, Pollard Banknote is deeply committed to helping its lottery and charitable gaming partners maximize contributions for good causes while promoting responsible play. Supporting responsible gaming requires a complete ecosystem of education, robust communications, and effective tools. These elements enable lotteries to foster positive play experiences while highlighting the risks associated with problem gambling, including underage play—the central focus of the Gift Responsibly Campaign.
Responsible gaming principles guide the development of Pollard Banknote's entire product portfolio. From instant scratch games designed exclusively for adults to advanced safeguards embedded in digital solutions, such as the omnichannel Pollard Catalyst™ Gaming Platform, our tools help prevent harm, empower informed choices, and ensure every lottery experience is rooted in fun, safety, and trust.
Further demonstrating this commitment, Pollard Banknote holds Associate Member certification under the WLA Responsible Gaming Framework as well as ISO 9001 certification. We apply a responsible gaming model aligned with the scientifically validated Lower-Risk Gambling Guidelines from the Canadian Centre on Substance Use and Addiction ("CCSA") and participate in responsible gaming training with the NCPG.
"Pollard Banknote is proud to participate once again in the Gift Responsibly Campaign," said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. "We know that informed play is better play. It's essential that lotteries and their partners work together to support responsible play, which is the foundation for long-term lottery success. Together with the NCPG and our lottery customers, we are leading the way for responsible gaming by promoting safe and informed play during the holidays and all year round."
"Youth gambling is a growing risk that too often goes overlooked. The Gift Responsibly Campaign plays a vital role in helping families and communities understand the importance of keeping lottery products out of kids' hands," said Derek Longmeier, President of NCPG's Board of Directors. "We're grateful to Pollard Banknote for joining this effort and working to expand education and awareness to protect young people from gambling-related harm."
Since the early 2000s, the Gift Responsibly Campaign has worked to educate the public about the risks of underage gambling. The 2025 campaign runs from November through the end of December, with participating lotteries and community organizations engaging in public awareness activities to promote responsible gambling practices during the winter holidays and all year long.
About Pollard Banknote
Pollard Banknote is a partner of choice to responsibly drive revenues for good causes both at retail and through digital channels for lotteries and charitable gaming markets worldwide. We empower our customers to maximize success through innovative offerings, strategic marketing, portfolio management, analytics, and end-to-end warehousing and logistics services. We offer an extensive high-performing gaming lineup, including instant tickets, pull-tab tickets and vending machines, the full range of paper and electronic bingo products, and cutting-edge electronic pull-tab gaming solutions. Our Schafer Retail Solutions + portfolio delivers impactful retail ticket merchandising and in-lane options. Our player-facing digital suite includes apps, websites, loyalty programs, and the transformative Pollard Catalyst™ Gaming Platform that powers our turnkey iLottery program. Established in 1907, Pollard Banknote is owned approximately 64% by the Pollard family and 36% by public shareholders, and is publicly traded on the Toronto Stock Exchange (TSX: PBL). For more, visit www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
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FAQ**
How does Pollard Banknote Limited PBL:CC plan to measure the effectiveness of its engagement in the 2025 Gift Responsibly Campaign in terms of raising awareness about youth gambling risks?
What specific tools and resources will Pollard Banknote Limited PBL:CC provide to help lotteries promote responsible gaming as part of the Gift Responsibly Campaign?
Can Pollard Banknote Limited PBL:CC share any success stories or data from previous campaigns that illustrate the impact of their involvement in promoting responsible gaming?
In what ways does Pollard Banknote Limited PBL:CC integrate responsible gaming principles into its product offerings to align with the goals of the Gift Responsibly Campaign?
**MWN-AI FAQ is based on asking OpenAI questions about Pollard Banknote Limited (TSXC: PBL:CC).
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