Backstageplay Announces Appointment of Bruce Kerr to Its Board of Directors

On January 14, 2026, Backstageplay Inc. (TSXV: BP.H) announced the appointment of Bruce Kerr to its Board of Directors, where he will also serve as the Company President. Scott White continues in his role as Chief Executive Officer. Bruce Kerr brings over 32 years of experience in the rewards and loyalty industry, having built and managed data-driven rewards ecosystems across sectors such as retail, financial services, and travel.

Mr. Kerr has a distinguished career with LoyaltyOne, where he significantly expanded AIR MILES®, BrandLoyalty, and Jazz Rewards, growing a $1 billion rewards business with annual growth rates of 8-12%. He is known for his strategic partnerships with major brands, including American Express and the Bank of Montreal, and for generating over $200 million in new partner revenue. Notably, he successfully launched BrandLoyalty in North America, achieving $35 million in revenue within two years by implementing behavior-changing incentives that resulted in measurable sales increases for major grocery retailers.

Kerr's extensive expertise aligns with Backstageplay's vision to redefine experiential rewards by enhancing connections among brands, fans, and live entertainment. Scott White expressed enthusiasm about Kerr's appointment, citing his vast knowledge of rewards and loyalty systems and valuable industry connections, particularly as the company looks to relaunch its business.

Kerr, who has been working informally with Backstageplay as a management consultant in recent months, is eager to navigate the company through new opportunities. This leadership change is seen as a significant step toward achieving the company's goals for 2026 and beyond.

Backstageplay Inc. (TSXV: BP.H) has recently appointed Bruce Kerr as President and board member, marking a pivotal shift in the company’s trajectory. With over 32 years of experience in the rewards and loyalty industry, Kerr’s extensive background, especially in overseeing substantial revenue growth and establishing partnerships, positions him as a valuable asset for Backstageplay.

Kerr’s previous success in scaling businesses and generating multi-million-dollar revenues, particularly at LoyaltyOne, suggests that he will leverage similar strategies at Backstageplay. His track record in implementing data-driven reward ecosystems aligns with the company’s goal of redefining experiential rewards through enhanced engagement and loyalty initiatives. Given the current market trend of businesses prioritizing customer loyalty and data analytics, Ker’s appointment may catalyze Backstageplay's innovation in these areas.

Investors should consider this leadership change as a potential harbinger of positive growth. Kerr’s deep connectivity with enterprise brands can facilitate partnerships that enhance Backstageplay’s market position and increase its consumer base. Furthermore, the fact that Kerr has been an informal consultant prior to his appointment signals that he already possesses a comprehensive understanding of Backstageplay’s operations and future outlook.

Despite the optimism, potential investors should approach cautiously. The company's future growth is not guaranteed, as it faces inherent market risks and the challenges associated with the relaunch of its business strategy. The statement from the company contains forward-looking predictions that may not materialize, underlining the uncertainties that still prevail in the industry.

In summary, while Backstageplay's leadership transition presents exciting possibilities, investors should weigh these opportunities against the backdrop of market volatility and inherent risks. Monitoring Kerr’s strategic initiatives in the coming quarters will be crucial in assessing the stock’s long-term viability.