Rogers Satellite Now Included in All 5G+ Plans in Atlantic Canada

Rogers Communications has made a significant announcement regarding the expansion of its services in Atlantic Canada. As of January 28, 2026, the company revealed that all customers on its 5G+ plans in the region will now receive Rogers Satellite at no additional cost for up to 24 months. This innovative service aims to provide seamless connectivity in an area where traditional wireless networks cover only 28% of the land.

According to Anne Martin-Vachon, President of Wireless at Rogers, this initiative reflects the company's commitment to delivering exceptional value to customers. Rogers Satellite enhances connectivity for residents and visitors in remote locations, supporting various applications such as WhatsApp, Google Maps, and text messaging, including text-to-911 services. This is particularly valuable during storm seasons or for those engaging in outdoor activities where traditional cell coverage is sparse.

Mark Kennedy, Chief Technology Officer, emphasized the groundbreaking nature of Rogers Satellite, noting that it allows users to connect in areas previously without cellular service. This is critical for enhancing safety and ensuring that customers can make essential voice calls in hard-to-reach areas.

The top destinations for Rogers Satellite use include coastal regions near St. John's in Newfoundland, Fundy National Park in New Brunswick, and highways around Minas Basin in Nova Scotia. Additionally, customers in other parts of Canada on select plans can access Rogers Satellite for free for the first 24 months.

Rogers Communications, a prominent player in Canada’s communications and entertainment sector, remains dedicated to expanding its services and enhancing customer connectivity. The company's shares are publicly traded, providing opportunities for investors interested in the evolving telecommunications landscape. For further details, visit rogers.com or the investor relations page.

Rogers Communications recently announced a strategic enhancement to its offerings in Atlantic Canada by including Rogers Satellite in all 5G+ plans at no additional cost for up to 24 months. This initiative highlights Rogers' commitment to connectivity and value, addressing the significant coverage gaps in this region, where traditional wireless networks only support roughly 28% of the area.

From a market perspective, this move positions Rogers favorably against competitors, particularly in regions known for their remote areas and challenging topographies. By leveraging satellite technology, Rogers is not only expanding its service but also catering directly to the safety and connectivity needs of consumers engaged in outdoor activities or residing in less accessible locations. The capability to use popular applications such as WhatsApp and Google Maps without traditional coverage enhances the value proposition for existing customers and attracts potential new subscribers who prioritize reliable connectivity.

Investors should view this expansion as a solid strategic play in a competitive telecommunications landscape. The fact that Rogers Satellite service is also available to customers of other carriers for $15/month could capture additional revenue from non-Rogers users, further consolidating its position in the market.

Moreover, as the importance of connectivity continues to rise, particularly amid increasing extreme weather events, this expanded coverage can lead to heightened consumer trust and brand loyalty. The offering aligns with trends that value safety and accessibility, promising broader adoption.

Given Rogers' proactive steps and role as the sole provider of satellite-to-mobile services in Canada, there may be positive long-term implications for its stock performance (TSX: RCI.A and RCI.B; NYSE: RCI). Investors might consider a watchful eye on customer acquisition metrics and service adoption rates as Rogers continues to implement this strategy.