Rush Enterprises: Searching For A Bottom, Time To Be A Contrarian

2025-11-10 07:48:23 ET

Rush Enterprises ( RUSHB ) continues to be pressured by the trucking market downturn as the macroeconomic environment remains challenged. With growing pressures on US employment and manufacturing, the market may remain challenged for the coming quarters. Despite the near-term headwinds, market indicators for the freight market may be pointing to incremental improvements, potentially leading to the heavy-duty truck market nearing the end of the bear market. Given the early signs of a recovery, I am upgrading RUSHB shares to a Strong Buy rating with a price target of $58.85/share at 11x eFY27 EV/EBITDA, making this a contrarian strategy....

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