Creator TV® Announces 2026 Sports Programming under Studio Label, Creator TV Sports
MWN-AI** Summary
Creator TV®, a groundbreaking platform under Sabio Holdings (TSXV: SBIO), has officially announced the launch of Creator TV Sports, marking its foray into the world of creator-led sports programming. This initiative will leverage the growing intersection of content creation and sports entertainment, recognized for engaging large audiences. The flagship event, the Creator Poker Championship (CPC), is set to premiere this summer and is produced in collaboration with the renowned World Poker Tour (WPT).
Creator TV Sports aims to develop and distribute a variety of original competition formats, live events, and sports-adjacent programming, all characterized by active creator participation and viewer engagement. Joe Ochoa, GM and Co-Founder of Creator Television, highlighted the synergy between sports' vast audience base and creators' ability to drive engagement, stating, "We built Creator TV Sports because no one had put those two things together in a format built for streaming."
With the creator economy projected to generate substantial advertising revenue, the debut of Creator TV Sports is well-aligned with market trends. The inaugural CPC in 2025 evidenced considerable demand for creator-driven competition formats and further establishes this new venture's viability. In 2026, the programming slate will expand to include innovative events such as a high-stakes creator pickleball tournament and a new racing series showcasing emerging talents.
The initiative is bolstered by Sabio’s robust ecosystem, which includes advanced audience analytics and a strong distribution network across various platforms. The ultimate goal of Creator TV Sports is to create recurring franchise formats that offer brands consistent visibility through live events and creator collaborations, solidifying its place in the evolving landscape of sports media. For more information, visit creatortvsports.com.
MWN-AI** Analysis
The announcement from Sabio Holdings regarding the launch of Creator TV Sports is a significant development in the streaming television landscape. By merging creator-led content with sports programming, Sabio positions itself at the intersection of two booming sectors: the creator economy and sports entertainment.
The move not only taps into the growing popularity of streaming but also acknowledges the massive potential for audience engagement that comes from creator-led formats. With the IAB forecasting U.S. annual creator economy ad spending to reach $43.9 billion, Sabio is well-aligned to capture a substantial share of this market through its unique offerings. The early traction gained from events like the Creator Poker Championship indicates a promising path forward, suggesting strong demand for innovative, competition-based formats tailored for streaming viewers.
Investors should consider Sabio's strategic integration of its existing Creator TV distribution network and its App Science audience insights platform as a competitive advantage. The potential for recurring franchise programming, which combines brand integration, in-show sponsorships, and creator partnerships, stands to provide consistent revenue streams. Moreover, the planned high-stakes creator pickleball tournament and a new racing series could cater to diverse audience interests, further broadening its reach.
However, as with any burgeoning venture, risks exist. Competition in the streaming and sports sectors is intensifying, and gaining viewer loyalty will require ongoing innovation and quality programming. Additionally, regulatory changes impacting advertising in the digital space could pose challenges.
In conclusion, Sabio Holdings presents a compelling opportunity for investors in the media and entertainment sector. By capitalizing on creator-led programming within the engaging world of sports, Sabio is positioning itself to thrive in the evolving streaming market. Robust investor interest could lead to favorable growth prospects, making it a stock to watch in 2026 and beyond.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
TORONTO, April 2, 2026 /CNW/ -- Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF) (the "Company" or "Sabio"), a Los Angeles-based ad-tech company helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, today announced the launch of Creator TV Sports, a dedicated sports content studio label under its Creator TV® network. The launch marks Sabio's expansion into creator-led sports programming, beginning with the Creator Poker Championship (CPC), produced in partnership with World Poker Tour®. The tournament was produced in December 2025 and will premiere this summer.
Creator TV Sports develops and distributes original competition formats, live events, and sports-adjacent programming built around creator participation and audience engagement across streaming platforms.
"Sports have the audience. Creators have the engagement," said Joe Ochoa, GM and Co-Founder of Creator Television. "We built Creator TV Sports because no one had put those two things together in a format built for streaming."
The initiative builds on established market signals: creator-led content continues to scale across streaming environments, while sports remain the most consistent driver of audience engagement. The IAB projects that U.S. annual creator economy ad spend will reach $43.9 billion this year, and in turn, sports ad spending continues to surge. Creator TV Sports brings these dynamics together through programming designed for repeat viewership, cultural relevance, and brand integration.
In 2025, the inaugural Creator Poker Championship established early traction for the model, demonstrating demand for creator-driven competition formats produced for streaming audiences. The launch of Creator TV Sports formalizes that approach into a dedicated operating vertical.
Sabio will expand Creator TV Sports in 2026 with a slate of tentpole events, including:
- Creator Poker Championship (in partnership with World Poker Tour) – produced episodes premiering this summer
- High-stakes creator pickleball, a 16-player single-elimination tournament
- New racing series — featuring some of the most exciting rising talent in the space.
Creator TV Sports is supported by Sabio's broader ecosystem, including its Creator TV® distribution network and App Science®, which provides behavioral audience data across connected TV environments.
Programming within Creator TV Sports is designed as recurring franchise formats, giving brands consistent presence across live events, in-show sponsorships, and creator partnerships throughout the calendar.
Visit creatortvsports.com to learn more.
About Creator TV®
Creator TV® is the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. We are redefining television by producing and distributing original TV shows led by the world's most entertaining social stars. Our mission is bold yet simple: to increase representation in television by showcasing creator-led programming that better reflects today's diverse world. Creator TV's featured tentpole titles are led by Jenny Lorenzo, Trey Kennedy, QPark, Daphnique Springs, Julie Nolke, and Lenarr Young. We launched our first free ad-supported streaming television (FAST) channel on Plex in January 2025, followed by distribution deals with Sling Freestream, Anoki LiveTVx, Xumo Play, Amazon Fire TV Channels, and TCL tv+ with additional distribution coming soon. Headquartered in Los Angeles, California, Creator TV is owned and operated by Sabio, an award-winning leader in the connected television (CTV) advertising technology industry.
Learn more at creatortv.com
About Sabio
?Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences.
Sabio consists of a proprietary ad-serving technology platform that partners with the top ad-supported streaming platforms and apps in the world, App Science™, a non-cookie-based software as a service (SAAS) analytics and insights platform with AI natural language capabilities, and Creator Television® (Creator TV), the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV.
For more information, visit: sabioctv.com
This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information: Sajid Premji, Chief Financial Officer, investor@sabio.inc, Phone: 1.844.974.2662; Sam Wang, Investor Relations, investor@sabio.inc
SOURCE Sabio Inc.
View original content: http://www.newswire.ca/en/releases/archive/April2026/02/c2962.html
FAQ**
How does Sabio Holdings Inc. SABOF plan to leverage its ad-tech expertise to maximize viewer engagement and ad revenue for the new Creator TV Sports programming lineup?
What metrics will Sabio Holdings Inc. SABOF use to measure the success of the inaugural Creator Poker Championship and other tentpole events in 2026?
In what ways does Sabio Holdings Inc. SABOF intend to differentiate Creator TV Sports from existing sports programming on traditional and streaming platforms?
How does the expansion of Creator TV Sports align with Sabio Holdings Inc. SABOF's broader strategy in the fast-growing ad-supported streaming market?
**MWN-AI FAQ is based on asking OpenAI questions about Sabio Holdings Inc. (TSXVC: SBIO:CC).
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