Skyline® Homes Awarded America's Most Trusted® Manufactured Home Builder 6 Years in a Row 2021-2026; Family of Champion® Homes Brands Sweeps Top Three Rankings
MWN-AI** Summary
Champion Homes, Inc. (NYSE: SKY) proudly announces that its subsidiary, Skyline Homes, has been recognized as America’s Most Trusted Manufactured Home Builder for an unprecedented sixth consecutive year, spanning 2021 to 2026. This accolade affirms the strong consumer confidence in Skyline and the broader Champion Homes portfolio, which collectively dominated the top three positions in a recent survey conducted by Lifestory Research.
Skyline Homes achieved the highest Net Trust Quotient Score of 106.8, significantly improving from 98.4 in 2025. Champion Homes closely followed with a score of 106.1, up from 97.5, while Genesis® Homes, another brand under the Champion umbrella, ranked third with a score of 105.7, also reflecting a notable increase from its previous rating. The survey included responses from 47,774 consumers actively seeking manufactured homes, evaluating their trust in various builder brands, quality perceptions, and likelihood to recommend.
Tim Larson, President and CEO of Champion Homes, expressed gratitude for this recognition, underscoring that it highlights the commitment to building durable and affordable homes while delivering an exceptional customer experience. The results indicate that consumer trust in the manufactured housing sector remains robust, underscoring the competitive advantages for brands that earn lasting trust. The comprehensive study illustrates a significant market trend—that trust once established not only influences brand strength but also buyer consideration in an ever-evolving housing landscape.
Champion Homes, with over 70 years of experience and 46 manufacturing facilities across the U.S. and Canada, continues to lead the factory-built housing sector by providing innovative options across various segments. Their ongoing commitment to quality and consumer trust positions them favorably in a competitive market.
MWN-AI** Analysis
Skyline® Homes, part of Champion Homes, Inc. (NYSE: SKY), has established itself as a frontrunner in the manufactured home sector, securing the title of America’s Most Trusted Manufactured Home Builder for six consecutive years (2021-2026). This accolade highlights not only consumer confidence but also signals a robust branding strategy and solid management practices within the company. The results from the latest Lifestory Research study, based on nearly 48,000 consumer responses, reflect a positive trend in trust metrics, particularly important in a fluctuating housing market.
Given these insights, investors should view Champion Homes as a promising opportunity in the manufactured housing industry. The company's strategic focus on quality, reliability, and customer experience is evident, and its leading position within the manufactured home space effectively differentiates it from competitors. With a significant increase in the Net Trust Quotient Scores for Skyline Homes and its affiliates, the company is cultivating a lasting competitive advantage.
Moving forward, it’s essential for investors to consider the macroeconomic factors that might impact the housing sector, including interest rates, inflation, and material costs. However, Skyline’s strong brand loyalty suggests resilience against market fluctuations. Additionally, potential shifts towards more affordable housing solutions could drive increased demand for manufactured homes, providing growth avenues for Champion Homes.
In summary, investors may find Champion Homes, Inc. to be a sound addition to their portfolio, backed by its reputation and consumer trust. Continual monitoring of industry trends and broader economic indicators should be prioritized to ensure optimal investment timing. The strength of the Champion brand family not only underscores its current market position but also indicates potential for future growth and profitability.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Champion Homes, Inc. (NYSE: SKY) (“Champion Homes”) today announced Skyline Homes, a member of the Family of Champion Homes Brands, was named America’s Most Trusted Manufactured Home Builder 6 Years in a Row 2021-2026.
The Family of Champion Homes Brands represented the three most trusted brands in the study, demonstrating the depth and breadth of consumer confidence in the Champion portfolio.
“We’re thrilled to receive this exceptional recognition, which highlights that the Family of Champion Homes Brands is synonymous with quality and reliability for homeshoppers in a dynamic housing market,” said Champion Homes President and CEO Tim Larson. “This award reflects our team’s commitment to building durable, attainable homes while providing the best-in-class customer experience.”
For a record sixth consecutive year, Skyline Homes was recognized as the most trusted brand among consumers shopping for a manufactured home in the America’s Most Trusted study. The survey, conducted by Lifestory Research, is the longest-running independent research program that examines consumers' opinions on brand trust.
The Family of Champion Homes Brands represented the top three brands in the study, underscoring the strength of the Champion portfolio. Skyline Homes earned the highest Net Trust Quotient Score of 106.8, up from 98.4 in 2025. Champion Homes had the second-highest score in the study with 106.1, a jump from 97.5 in 2025. Completing the top three-ranked brands was Genesis® Homes, Champion’s builder-developer brand, which received the third-highest score of 105.7, an increase from 97.8 last year.
The study surveyed 47,774 consumers actively shopping for a manufactured home in the last 12 months. The survey looked at the ten largest manufactured home builder brands in the United States. Consumers rated their trust in the brands, the quality of the brands and their likelihood of recommending them to others.
“The 2026 results show that consumer trust in the home-building sector remains remarkably persistent,” Lifestory Research announced in a statement. “This consistency underscores a broader market truth: once home buyers place their trust in a builder, that trust becomes a lasting competitive advantage that meaningfully influences brand strength and buyer consideration in a dynamic housing environment.”
About the America's Most Trusted ® Study
The Lifestory Research America's Most Trusted ® study is the longest-running independent research program that examines consumers' opinions on brand trust. Lifestory Research conducts the annual survey in which people anonymously assess brands encountered while searching for specific products. This research uses the highest-quality social and opinion science practices to provide consumer-driven data insights. America's Most Trusted ® is a registered trademark of Lifestory Corporation. For more information, visit https://www.lifestoryresearch.com/americas-most-trusted .
About the Net Trust Quotient Score
The Net Trust Quotient Score is a metric that assesses brands based on their trustworthiness through a series of targeted questions for consumers. The responses are then categorized into three consumer groups: advocates (consumers who express strong trust in the brand), neutrals (those who trust the brand but do not consider it superior to others) and antagonists (consumers with little to no trust in the brand). These evaluations are quantified using statistical methods to standardize the responses and demonstrate how each brand ranks relative to all brands surveyed.
About Lifestory Research
Leaders, companies, and brands know that great ideas are only helpful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. Lifestory Research is passionate about customers, employees, brands, and the science of influence. For more information, please visit www.lifestoryresearch.com .
About Champion Homes, Inc.
Champion Homes, Inc. is a leading producer of factory-built housing in North America and employs more than 9,000 people. With more than 70 years of homebuilding experience and 46 manufacturing facilities throughout the United States and western Canada, Champion Homes is well positioned with an innovative portfolio of manufactured and modular homes, ADUs, park-models and modular buildings for the single-family, multi-family and hospitality sectors.
In addition to its core home building business, Champion Homes provides construction services to install and set-up factory-built homes, operates a factory-direct retail business with 83 retail locations across the United States and operates Star Fleet Trucking, providing transportation services to the manufactured housing and other industries from several dispatch locations across the United States.
Manufactured and Modular Homes
www.championhomes.com
www.skylinehomes.com
www.genesishomes.com
Park Model RVs
www.championparkmodelscabins.com
Star Fleet Trucking
www.starfleettrucking.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260128058669/en/
Investors
Alex Thompson and Cody Cree
investorrelations@championhomes.com
(248) 614-8211
FAQ**
How does Skyline Champion Corporation SKY plan to maintain its status as America's Most Trusted Manufactured Home Builder moving forward, and what strategies will be employed to further enhance consumer trust?
What impact does Skyline Champion Corporation SKY anticipate from being recognized as the top brand in the recent Lifestory Research study on their sales and market positioning?
How does Skyline Champion Corporation SKY plan to leverage its impressive Net Trust Quotient Score to attract new customers while retaining existing ones in a competitive housing market?
Can you elaborate on how Skyline Champion Corporation SKY will utilize its multiple brands, including Genesis Homes and Skyline Homes, to optimize its market strategy and customer experience in the homebuilding sector?
**MWN-AI FAQ is based on asking OpenAI questions about Skyline Champion Corporation (NYSE: SKY).
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