The ONE Group Opens Benihana in San Mateo
MWN-AI** Summary
The ONE Group Hospitality, Inc. has officially opened a new Benihana restaurant at the Bridgepointe Shopping Center in San Mateo, California. This marks the first Benihana opening under The ONE Group’s ownership and brings the total number of Benihana locations operated by the company to five in the Bay Area. Emanuel “Manny” Hilario, CEO of The ONE Group, expressed excitement about expanding their presence in Northern California. He emphasized the company's commitment to providing a unique dining experience that features exceptional hospitality, premium cuisine, and the artistry of teppanyaki cooking performed at the table.
Spanning more than 7,000 square feet, the Benihana San Mateo features both traditional Japanese design elements and modern aesthetics, including a Japanese Torii gate and a magnificent wooden Mt. Fuji art installation. It houses 18 teppanyaki tables, semi-private dining spaces, and a stylish bar and lounge area, catering to a variety of dining occasions, from corporate gatherings to intimate meals.
Benihana is renowned for its interactive dining experience, where skilled chefs prepare meals right in front of guests, making for a lively atmosphere. Its diverse menu encompasses premium steak, chicken, seafood, sushi, and unique side options. The restaurant also offers a specialty lifestyle menu for various dietary preferences, complete with handcrafted cocktails designed to complement the food experience.
The Benihana San Mateo is open for lunch, dinner, and takeout, and features dining hours conducive to both casual and celebratory meals. The ONE Group, a leader in "Vibe Dining," aims to continue expanding its reach while delivering memorable experiences across its various dining brands.
MWN-AI** Analysis
The recent opening of The ONE Group's Benihana in San Mateo, California, presents a noteworthy opportunity for investors looking to capitalize on the growing dining experience sector. This marks the first Benihana restaurant under The ONE Group's ownership and enhances its portfolio, strengthening its presence in the lucrative Bay Area market.
The restaurant's unique offering—a tableside teppanyaki experience combined with a selection of sushi and handcrafted cocktails—positions it well for attracting diverse customer demographics, from families celebrating special occasions to corporate gatherings. The immersive dining concept is not just about food but an entertaining experience, making it appealing in today's market where consumers are increasingly seeking experiential dining over traditional options.
The 7,000+ square-foot location is designed to cater to various dining preferences with its mix of teppanyaki tables and private dining areas, suggesting scalability for group events and parties. The inclusion of dietary options such as gluten-sensitive, keto, vegetarian, and vegan aligns with current consumer trends towards healthier eating.
As The ONE Group aims to expand its footprint—with plans for up to 400 Benihanas through various models—investors can foresee significant growth potential. The focus on premium offerings and exceptional hospitality can enhance brand loyalty, translating into promising financial performance. Furthermore, operating in the Bay Area, a region known for its affluent consumer base, is strategic for revenue generation.
In summary, The ONE Group's expansion into the San Mateo market with Benihana could yield substantial returns for investors, especially as they pursue aggressive growth strategies. Given the rising demand for unique dining experiences, this venture represents a compelling investment opportunity in the hospitality sector. Keeping an eye on future openings and performance metrics will be essential for maximizing potential gains.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
An unforgettable tableside dining experience featuring world-class teppanyaki, sushi and handcrafted cocktails
First Benihana opening under The ONE Group’s ownership
The ONE Group Hospitality, Inc. (Nasdaq: STKS) announced the opening of its newest Benihana location at the Bridgepointe Shopping Center (2204 Bridgepointe Parkway) in San Mateo, Calif.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250328521104/en/
Interior of Benihana San Mateo
This new company-owned restaurant marks The ONE Group’s fifth Benihana and sixth overall location in the Bay Area, strengthening its footprint in Northern California.
“We are thrilled to expand our presence in the Bay Area with the opening of our new Benihana in the San Mateo community,” said Emanuel “Manny” Hilario, CEO of The ONE Group. “We’re committed to providing an unforgettable dining experience where guests can enjoy premium cuisine, exceptional hospitality and the artistry of teppanyaki cooking brought to life right at their table.”
“Benihana San Mateo marks the first new Benihana restaurant opening under The ONE Group’s ownership. We anticipate more to follow as we realize our total addressable market of 400 domestic Benihanas locations through Company-owned, franchised and licensed locations,“ Hilario concluded.
Renowned for its signature tableside teppanyaki experience, Benihana offers an immersive dining atmosphere where expert chefs prepare dishes on a sizzling hibachi grill in front of guests. The lively theatrics, paired with the finest ingredients and world-class service, make every meal a memorable occasion, whether for a celebration or a casual night out.
Spanning more than 7,000 square feet, Benihana San Mateo merges traditional Japanese architectural elements with sleek modern design. The space pays homage to the brand’s rich heritage with a Japanese Torii gate, rich wood accents, Japanese lifestyle artwork and a striking, real-wood Mt. Fuji art installation. The restaurant includes 18 teppanyaki tables, semi-private dining options, and a stylish bar and lounge area, offering versatility for celebrations, corporate gatherings, and intimate dinners.
Benihana’s diverse menu celebrates authentic teppanyaki cuisine with premium steak, chicken and seafood selections, alongside signature accompaniments such as:
- Benihana Onion Soup
- Benihana Salad
- Hibachi Shrimp Appetizer
- Hibachi Vegetables
- Housemade Dipping Sauces
- Steamed Rice
- Japanese Hot Green Tea
Beyond teppanyaki, the menu features a variety of sushi rolls, sashimi, fried rice, small plates and appetizers. A dedicated lifestyle menu caters to various dietary preferences, including gluten-sensitive, keto, vegetarian and vegan options.
Complementing the cuisine, Benihana offers an inspired beverage menu featuring handcrafted cocktails such as:
- Benihana Punch - Myers’s Platinum rum, Bols strawberry and peach liqueurs, tropical fruit juices, served in a collectible mug
- Red Plum Sake Sangria - Red wine, Benihana sake, plum wine, pomegranate and orange juices
- Beni-tini - Grey Goose vodka and Iichiko Shochu shaken with hibiscus-infused tea and passion fruit purée
A carefully curated selection of beer, wine and sake, including Benihana’s special edition sake, rounds out the drink menu.
Benihana San Mateo is open for lunch, happy hour, dinner, takeout, and delivery.
- Dining Hours: Sunday-Thursday, 11 a.m.-10 p.m., Friday and Saturday 11 a.m.-11 p.m.
- Lunch: Monday-Friday, 11 a.m.-3 p.m.
- Happy Hour : Monday-Friday, 3-6 p.m. (bar and lounge only)
- Takeout/Delivery: Sunday-Thursday, 10:30 a.m.-10 p.m., Friday and Saturday 10:30 a.m.-11 p.m.
For reservations and more information, visit www.benihana.com .
About The ONE Group
The ONE Group Hospitality, Inc. (Nasdaq: STKS) is an international restaurant company that develops and operates upscale and polished casual, high-energy restaurants and lounges and provides hospitality management services for hotels, casinos and other high-end venues both in the U.S. and internationally. The ONE Group’s focus is to be the global leader in Vibe Dining, and its primary restaurant brands and operations are:
- STK, is a modern twist on the American steakhouse concept with restaurants in major metropolitan cities in the U.S., Europe and the Middle East, featuring premium steaks, seafood and specialty cocktails in an energetic upscale atmosphere.
- Benihana, an interactive dining destination with highly skilled chefs preparing food right in front of guests and served in an energetic atmosphere alongside fresh sushi and innovative cocktails. The Company franchises Benihanas in the U.S., Caribbean, Central America, and South America.
- Kona Grill, a polished casual, bar-centric grill concept with restaurants in the U.S., featuring American favorites, award-winning sushi, and specialty cocktails in an upscale casual atmosphere.
- RA Sushi, a Japanese cuisine concept that offers a fun-filled, bar-forward, upbeat, and vibrant dining atmosphere with restaurants in the U.S. anchored by creative sushi, inventive drinks, and outstanding service.
- ONE Hospitality, The ONE Group’s food and beverage hospitality services business develops, manages and operates premier restaurants and turnkey food and beverage services within high-end hotels and casinos currently operating venues in the U.S. and Europe.
Additional information about The ONE Group can be found at www.togrp.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20250328521104/en/
Investors:
ICR
Michelle Michalski or Raphael Gross
(646) 277-1224
Michelle.Michalski@icrinc.com
Media:
OneSeven Agency
Rachael Mintz
(702) 613-1585
benihana@onesevenagency.com
FAQ**
How does the opening of the San Mateo Benihana under The ONE Group Hospitality Inc. (STKS) align with the company's overall growth strategy in Northern California?
What specific metrics will The ONE Group Hospitality Inc. (STKS) use to evaluate the success of the new Benihana location at Bridgepointe Shopping Center?
Can we expect further expansions of Benihana locations under The ONE Group Hospitality Inc. (STKS), and if so, what are the planned timelines and target markets?
How does The ONE Group Hospitality Inc. (STKS) plan to differentiate its new Benihana location in San Mateo from its competitors in the Bay Area dining scene?
**MWN-AI FAQ is based on asking OpenAI questions about The ONE Group Hospitality Inc. (NASDAQ: STKS).
NASDAQ: STKS
STKS Trading
-4.57% G/L:
$1.88 Last:
39,222 Volume:
$1.96 Open:
