Tims China Marks 7th Anniversary, Partners with Air Canada to Celebrate a Club-Members only "Maple Journey" Promotion*
MWN-AI** Summary
Tim Hortons China, operated by TH International Limited (NASDAQ: THCH), celebrated its seventh anniversary on February 26, 2026. Since its establishment in China in 2019, Tims China has grown steadily, now boasting over 1,000 stores in nearly 100 cities. The brand has distinguished itself in the competitive coffee market with its "Coffee + Freshly Prepared Food" concept, successfully completing its Nasdaq listing and establishing a strong presence across communities.
To commemorate the anniversary, Tims China has teamed up with Air Canada to launch the exclusive “Maple Journey” promotion. This initiative will reward over 31 million Club Members with a chance to win four round-trip tickets between Shanghai and a destination in Canada, the birthplace of Tim Hortons. This promotion not only acknowledges the support of Chinese consumers over the past seven years but also strengthens the connection between Shanghai and Canada through both coffee and travel. Celebrating its roots, Tims China emphasizes the enduring relationship that spans oceans, promoting a culture of connection between people and cities.
Yongchen Lu, CEO of Tims China, expressed gratitude for the support received from customers, particularly Club Members. He emphasized a commitment to enhancing the brand's offerings while leveraging digitalization and local preferences. Tims China plans to continue expanding into key transportation hubs—such as airports and high-speed rail stations—ensuring convenient access to their products for travelers.
The partnership with Air Canada not only enriches the customer experience but also represents a vision of growth and community integration within the celebratory context of Tims China’s seventh year as it looks forward to continued innovation and a bright future.
MWN-AI** Analysis
As TH International Limited (NASDAQ: THCH) celebrates the seventh anniversary of Tim Hortons' presence in China, the company's strategic initiatives and growth trajectory present an intriguing opportunity for investors. With a solid footprint of over 1,000 stores across nearly 100 cities, Tims China showcases its commitment to not just presence but relevance in a rapidly evolving coffee market.
The recent partnership with Air Canada to launch the “Maple Journey” promotion underscores Tims China's ambitious marketing strategy, aimed at enhancing customer engagement among its 31 million Loyalty Club Members. This initiative not only celebrates brand heritage but also integrates travel and local culture, further solidifying its brand connection in the Chinese market. The promotion signifies an engagement approach that connects customers across continents, which could stimulate both loyalty and sales.
From an investment perspective, Tims China is benefitting from a growing demand for premium coffee and freshly prepared food in China, a trend further accelerated by post-pandemic cafe culture. Moreover, Tims' strategy to establish locations in transit hubs such as airports and high-speed rail stations positions it to capture a broad market segment of travelers, thus diversifying revenue streams.
It is essential to keep an eye on Tims China’s future growth strategies. Continued emphasis on localization, innovation, and an expanding physical presence can drive customer acquisition. Furthermore, the company’s approach to digitalization will likely enhance operational efficiency, improve customer experience, and boost loyalty.
In conclusion, THCH appears poised for continued growth in the Chinese market. Investors should consider potential fluctuations in market dynamics but view Tims China as a strong candidate for long-term investments, fueled by effective branding strategies and market expansion efforts. Aligning with the rising coffee culture in China, Tims China is well-positioned to capture both growth and consumer loyalty in the years ahead.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SHANGHAI, Feb. 27, 2026 (GLOBE NEWSWIRE) -- On February 26, TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons in China (“Tims China” or the “Company”), marks its seventh year of operations in the country.
Seven Years of Steady Growth in China
Honoring the Canadian roots of the Tims Hortons brand - the first coffee shop opened in Hamilton, Ontario, in 1964 - Tims China is as committed as ever to delivering a warm connection with every cup. The brand will continue expanding its footprint, reaching more and more communities and customers nationwide.
Since entering the Chinese market in 2019, Tims China has steadily expanded its presence, completing a successful Nasdaq listing, surpassing 1,000 stores in nearly 100 cities across China, and standing out in the competitive coffee market with its distinctive “Coffee + Freshly Prepared Food” positioning.
Partnering with Air Canada to Celebrate a “Maple Journey”
(Round-trip Tickets Between Shanghai And Canada)
To celebrate the dual anniversarys with all of its over 31 million Club Members, Tims China has partnered with Air Canada to celebrate a special “Maple Journey,” offering four round-trip tickets between Shanghai and a city of choice in Canada.* This exclusive promotion is a heartfelt thank-you to Chinese consumers for their support over the past seven years, connecting Shanghai and Canada through both coffee and travel.
Shanghai is where Tims China began its journey seven years ago. It remains a key strategic hub. Canada, Tim Horton’s birthplace, represents its heritage and roots. From Canada to Shanghai, from a cup of coffee to a long-haul journey, what spans oceans is a connection between people and cities.
Tims China’s connection with travel extends beyond this partnership. In recent years, the brand has expanded into key transportation hubs, including airports, high-speed rail stations, and highway service areas, bringing Tims stores to major transit points. Whether in the air or on the move through cities, travelers can enjoy a delicious and trusted Tims experience.
Yongchen Lu, CEO of Tims China, said: “Over the past seven years, the support and recognition of Chinese consumers, and especially our over 31 million Loyalty Club Members have driven us forward. We have traveled our seven-year journey together every step of the way. Therefore, we are thrilled to express our sincere gratitude to our members by offering four round-trip tickets from Shanghai to a city of choice in Canada where Tim Hortons was founded 62 years ago.* With this milestone anniversary under our belt, our future is bright and we will continue to optimize our ‘Coffee + Freshly Prepared Food’ strategy, guided by local preferences and powered by digitalization and innovation.”
* Enter the lucky draw via the Tims China official WeChat Mini Program.
Travel Period: Mar 1, 2026 – Feb 28, 2027
Route: Shanghai ? A city of choice in Canada (economy class round-trip)
Flights must be operated by Air Canada
Round-trip travel must be completed within 90 days
Tickets are non-transferable and cannot be exchanged for cash
ABOUT TH INTERNATIONAL LIMITED
TH International Limited (Nasdaq: THCH) (“Tims China”) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit https://www.timschina.com.
ABOUT AIR CANADA
Air Canada is Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Headquartered in Montréal, Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada’s Aeroplan program is Canada’s premier travel loyalty program, with more than 10 million members worldwide. Members can earn or redeem points on the world’s largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada’s passenger and freighter aircraft. Air Canada’s climate-related ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada’s TCFD disclosure. Air Canada shares are publicly traded on the TSX (AC) in Canada and the OTCQX (ACDVF) in the US.
Contacts
Investor Relations
IR@timschina.com or gemma.bakx@cartesiangroup.com
Public Relations
patty.yu@timschina.com
Follow @TimHortonsChina
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fbf7e0dd-212e-4440-9a08-75c6ee37965e
FAQ**
How does the partnership with Air Canada Inc. ACDVF enhance Tims China's brand visibility and customer engagement during its anniversary celebrations?
What specific strategies does Tims China plan to implement to maintain growth in a competitive market, especially considering its partnership with Air Canada Inc. ACDVF?
How might the loyalty program, featuring Air Canada Inc. ACDVF for travel rewards, impact customer retention and brand loyalty for Tims China?
In light of Tims China expanding into transportation hubs, how does the collaboration with Air Canada Inc. ACDVF align with the company's vision for convenience and accessibility?
**MWN-AI FAQ is based on asking OpenAI questions about TH International Limited (NASDAQ: THCH).
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