TomTom launches Area Analytics for more precise traffic insights at scale
MWN-AI** Summary
On January 13, 2026, TomTom (TOM2) unveiled Area Analytics, a cutting-edge traffic analytics tool aimed at providing cities, governments, and organizations with precise traffic insights tailored to specific areas over time. This innovative platform allows users to define custom regions and analyze traffic data for particular days, months, or years, enhancing their understanding of mobility patterns through detailed hourly aggregations.
Area Analytics builds upon TomTom’s well-regarded Traffic Index, which offers standardized insights for over 500 global cities but expands the capability to deliver localized intelligence. Users can now scrutinize congestion levels, travel speeds, and free-flow conditions, whether examining a single neighborhood or an entire nation.
The tool is versatile, catering to public authorities, city planners, traffic engineers, consultants, and analysts. It empowers government agencies to assess infrastructure investments and the effects of policies, while traffic engineers can utilize its granular datasets for informed decision-making. Additionally, analysts have access to real-world mobility data that can refine risk assessments and economic models, and media organizations can evaluate the implications of significant events and urban developments on daily travel trends.
TomTom’s Area Analytics leverages a wealth of data, combining historical and real-time information from various sources to create a comprehensive mobility dataset. Users can analyze trends over different timeframes, account for the impacts of road works, and gauge progress towards mobility and sustainability goals, facilitating smarter, data-driven choices.
With a straightforward web interface that generates reports in seconds, Area Analytics is now accessible through the TomTom MOVE portal. It covers 77 countries, supporting local and regional planning with unparalleled flexibility and accuracy. Ralf-Peter Schäfer, TomTom's VP for Traffic and Travel Information, emphasized the need for precise insights in an ever-changing landscape, asserting that this tool empowers faster, more informed decision-making at reduced costs.
MWN-AI** Analysis
TomTom’s recent launch of Area Analytics positions the company to significantly enhance its offerings in traffic data and analytics, catering to a diverse range of users, from governmental bodies to private enterprises. This innovative tool provides advanced traffic insights by allowing users to customize their analysis of specific areas over various timeframes, thus enabling a more granular understanding of mobility patterns.
From an investment perspective, TomTom (TOM2) appears poised for growth as Area Analytics could drive increased revenue streams through a subscription-based model or direct sales to city planners, traffic engineers, and analysts. The ability to deliver localized and detailed analytics sets TomTom apart from competitors, potentially solidifying its market leadership in the mapping and location technology sector.
The platform's capability to utilize extensive datasets—from historical data dating back to 2018 to real-time traffic information—ensures that users receive actionable insights. With insights into congestion levels and free-flow conditions, clients can make informed decisions regarding infrastructure investments, transportation policy, and urban planning. This service’s facilitation of quicker, data-driven decision-making aligns well with the increasing demand for smart city solutions in the context of urbanization and sustainability.
Moreover, as cities globally adopt data analytics to address mobility challenges, the market opportunity for TomTom expands. Analysts should note that the impact of these tools on smart city planning and transportation can translate into long-term customer loyalty and recurring revenue.
Investors should monitor TomTom's execution of this product launch, marketing strategies, and user adoption rates, as these will be pivotal in assessing the financial impact of Area Analytics on the company's growth trajectory. Given the strategic importance of mobility analytics in modern infrastructure, TomTom stands at the forefront of a lucrative opportunity in the evolving landscape of urban mobility solutions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
AMSTERDAM, Jan. 13, 2026 (GLOBE NEWSWIRE) -- TomTom (TOM2), the specialist in mapping and location technology, today announced the launch of Area Analytics, an advanced traffic analytics tool that enables cities, governments and organizations to define any custom area and analyze traffic over specific days, months, or years, with detailed hourly aggregations for deeper insight into mobility patterns.
Area Analytics allows users to access all data available in TomTom’s annual Traffic Index, putting powerful, customizable analytics directly at their fingertips. While the Traffic Index provides broad, standardized insights across more than 500 global cities, Area Analytics delivers deeper, more flexible, and localized intelligence. From neighborhoods to entire countries, users can quickly generate detailed insights into congestion levels, travel speeds, and free-flow conditions to better understand how mobility evolves over time.
Area Analytics is designed for a wide range of users, from public authorities and city planners to consultants, analysts, and private enterprises. Government agencies can evaluate infrastructure investments and policy impacts, while traffic engineers benefit from granular, comparative datasets to support precise recommendations. Analysts gain access to real-world mobility intelligence to inform risk assessments and economic modeling, and media organizations can explore how major events, policy decisions, and urban developments affect everyday trips.
Powered by TomTom’s market-leading traffic data, Area Analytics draws on hundreds of data sources and combines years of historical and live traffic information to create a uniquely rich mobility dataset. Users can compare congestion trends across different timeframes or locations, quantify the impact of roadworks or policy measures, and evaluate progress toward mobility and sustainability goals — enabling smarter, data-driven decision-making.
The platform covers 77 countries and growing, offering global reach with local accuracy. Users can access data dating back to 2018, available in multiple downloadable formats for seamless integration with their own systems and workflows. Area Analytics can analyze areas as small as a city block or as large as an entire country, offering unmatched flexibility for local and regional planning.
“Cities and organizations today need precise, on-demand insights to respond to change in real time,” said Ralf-Peter Schäfer, Vice President for Traffic and Travel Information, TomTom. “With Area Analytics, we’re giving them the ability to define exactly where and when they want to analyze movement, empowering faster, more informed decisions at a fraction of the traditional cost.”
With a simple web interface and fast processing, users can generate reports in seconds. The intuitive interface presents insights through clear visualizations, including color-coded maps and heat maps, making complex patterns immediately understandable.
Area Analytics is now available on the TomTom MOVE portal, the company’s online platform for traffic analytics and insights.
About TomTom:
Billions of data points. Millions of sources. Hundreds of communities.
We are the mapmaker bringing it all together to build the world’s smartest map. We provide location data and technology to drivers, carmakers, businesses, and developers. Our application-ready maps, routing, real-time traffic, APIs, and SDKs enable the dreamers and doers to shape the future of mobility.
For further information:
Media Relations
mediarelations@tomtom.com
Investor Relations
ir@tomtom.com
An image accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d2afe67c-b934-4415-9253-53e66fbbe39b
FAQ**
How does TomTom NV TMOAF plan to leverage the data generated by Area Analytics to enhance its competitive positioning in the mapping and location technology sector?
What specific industries or sectors does TomTom NV TMOAF anticipate will benefit most from the insights provided by Area Analytics, and how do they plan to target these markets?
Can TomTom NV TMOAF provide examples of successful implementations of Area Analytics by public authorities or organizations, particularly in optimizing urban mobility and infrastructure investments?
What strategies does TomTom NV TMOAF have in place to ensure the continuous improvement and expansion of Area Analytics as user needs evolve in the traffic analytics space?
**MWN-AI FAQ is based on asking OpenAI questions about Tomtom NV (OTC: TMOAF).
NASDAQ: TMOAF
TMOAF Trading
0.0% G/L:
$7.235 Last:
168 Volume:
$7.235 Open:
