X - 'Formerly Twitter' Fiasco: Musk's X Faces Identity Crisis On Apple's App Store | Benzinga
Elon Musk's decision to rename Twitter as "X" has led to unforeseen challenges, including a significant drop in app downloads, according to a note by Business Insider.
Musk, the CEO of Tesla Inc., phased out Twitter's iconic bird logo in July. Following the rebranding, a decline in downloads prompted a change in the app's description on Apple Inc.'s App Store to "Formerly Twitter," replacing the initial tagline "Blaze your glory," according to Business Insider.
From 'Twitter' To 'X' - Why Was The Rebranding Done?
A recent biography of Musk by Walter Isaacson revealed that Musk developed an aversion to the Twitter bird logo after ...