TECH - Adobe's Latest AI Innovation Promises a New Era for Video Content Creation | Benzinga
Adobe Inc (NASDAQ:ADBE) is developing an AI model capable of generating video content, positioning itself in competition with other major players like OpenAI’s Sora and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google’s Imagen 2 in the generative AI video technology field.
This new model is set to be integrated into Adobe’s flagship video editing software, Premiere Pro, later this year, expanding the Firefly family of generative AI products.
The model will facilitate the creation of footage from prompts or reference images and introduce three novel features in Premiere Pro: object addition, object removal, and generative extension, TechCrunch reports.
The features allow users to add or remove objects within video segments and extend clips by a few frames to enhance the final ...