BABA - Alibaba Capitalizes On UEFA Euro 2024 To Boost European Market Presence | Benzinga
Alibaba Group Holding (NYSE:BABA) has made significant strides in the European market by sponsoring UEFA Euro 2024.
The company’s e-commerce platform AliExpress, digital platform Alipay, and electric vehicle maker BYD Co highlight the growing influence of Chinese companies in global sporting events.
The tournament, which is in its knockout stages, features numerous Chinese tech giants as official global sponsors, Bloomberg reports.
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