BABA - Alibaba International Records Solid Growth Led By AliExpress | Benzinga
Key Takeaways
- Alibaba International recorded strong revenue growth in the three months to December, its sixth consecutive quarterly increase since Alibaba partner Jiang Fan took the helm in 2022
- The company will further invest in its AliExpress "Choice” program, which has shown strong results in boosting customer acquisition and retention
By Teri Yu
China e-commerce giant Alibaba Group (NYSE: BABA) eked out 5% revenue growth in its latest quarterly results announced last Wednesday. Despite that modest gain, a bright spot for the company came from Alibaba International Digital Commerce (Alibaba International), its international e-commerce arm, whose revenue jumped by a much larger 44% to $4.02 billion in the final three months of last year.
Revenue from its core retail e-commerce business grew by an even stronger 56% to $3.28 billion, accounting for more than 80% of the total. Its AliExpress B2C platform was a key contributor to the good results, recording 60% order growth. AliExpress is one of the leading global B2C marketplaces, operating in 17 languages and allowing consumers to buy directly from Chinese manufacturers.
Apart from AliExpress, Alibaba International operates Lazada, which covers six countries in Southeast Asia. Its other platforms include European flagship Trendyol, based in Turkey, along with Miravia, based in Spain. It also operates the Daraz platform covering South Asia. With the exception of AliExpress, the other platforms mostly work with local merchants and brands to serve local consumers. The unit also operates the Alibaba.com global B2B marketplace.
Those myriad retail platforms all contributed to Alibaba International’s strong revenue growth, with total combined orders up 24% year-on-year. That suggests the company achieved greater customer "stickiness” through greater spending per order in the latest quarter. AliExpress’ significantly higher order growth of 60% was driven by big ...