TECH - Alibaba's Live Streaming Strategy Sparks SME Interest Highlights Cloud Market Competition in China | Benzinga
Chinese cloud service giants are adopting live streaming to promote and sell their products, sparking a price war to attract small and medium-sized enterprises (SMEs).
Huawei Technologies pioneered this trend with six live sessions starting March 22, offering discounts of up to 90% as part of a “cloud purchase festival.” Alibaba Group Holding Ltd (NYSE:BABA) and JD.com Inc (NASDAQ:JD) followed suit, hosting their live broadcasts.
Alibaba’s session drew over 2.3 million viewers and secured over 1,000 SME clients for their cloud services, SCMP reports.
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The session was notably led by internet sensation ...