TECH - Alibaba's Taobao Live Revamps Strategy: New Hosts to Spark E-Commerce Innovation | Benzinga
Alibaba Group Holding Limited’s (NYSE:BABA) Taobao has launched a live commerce company under Taobao Live to diversify its host base beyond well-known figures like Austin Li Jiaqi and to combat competition from other online retailers.
This initiative targets new hosts, offering comprehensive services, including business connections, marketing, inventory, and financial management.
After a six-month development period, during which hosts receive support such as guaranteed income or profit sharing, they can establish their teams. This strategy aims not for immediate profit but to nurture a robust live commerce ecosystem, Nikkei Asia reports.
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Live commerce, a format where hosts sell products ...