TECH - Amazon Ramps Up Efforts in China to Tackle Rising Competition from Temu and Shein | Benzinga
Amazon.Com Inc (NASDAQ: AMZN) actively engages China-based sellers to counter competition from online discount retailers Temu and Shein, which have strong ties to China.
During a week-long conference, Amazon announced plans to establish an innovation center near Shenzhen, China's technology and e-commerce hub.
This center aims to assist Asia-Pacific sellers with product launches, brand building, and digital strategies, CNBC reports.
Moreover, Amazon is extending its comprehensive supply chain service, initially launched in the U.S., to Chinese sellers.
This service streamlines the movement of goods from factories to various sales channels, including Amazon, in one seamless process.
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The conference, attracting thousands ...