TECH - Apple Resellers Slash iPhone 15 Prices In China To Counter Economic Headwinds And Huawei's Resurgence: Report | Benzinga
Apple's iPhone 15 series is being offered at steep discounts in China by resellers, pointing to a sustained dip in demand.
What Happened: Apple Inc.'s (NASDAQ:AAPL) iPhone 15 Pro Max buyers can score discounts of up to 1,300 yuan ($180) on the original price on Alibaba Group Holding Ltd.'s (NYSE:BABA) Tmall, reported Bloomberg.
This is a steeper drop than the approximately $120 discount offered on Apple’s smartphone lineup around the same time last year. Similar reductions are being observed on JD.com Inc.'s (NASDAQ:JD) online platform.
Since its September launch, the latest iPhone generation has not lived up to the usual popularity of Apple’s flagship series in China. This is due to a mix of economic difficulties across the country and the unexpected ...