TECH - Apple's $1B Annual Investment Indicates Heavy Focus On Generative AI | Benzinga
In a bid to delve deeper into the realm of generative artificial intelligence (AI), tech titan Apple Inc. (NASDAQ:AAPL) is reportedly planning to invest more than $1 billion annually. The company’s recent job listings suggest an increased focus on AI-driven features and products.
What Happened: As per a TechCrunch report on Sunday, Apple’s concentration on generative AI applications is becoming more prominent, following their release of an AI-based auto-correct feature for iOS 17 earlier this year.
Apple’s recent job postings indicate a clear movement towards AI, with roles such as a generative AI-based developer experience platform for the App Store and a “conversational AI platform” for the Retail department. Other listings within the AI/ML department and Siri Information Intelligence department highlight Apple’s commitment to developing fundamental AI models and integrating them directly into devices.
Notably, this is not Apple’s first foray into generative AI. However, the specificity of their current needs has increased substantially. According to a Bloomberg report, Apple intends to utilize large language models (LLMs) for features like sentence completion in Siri and the Messages app.
See ...