ACB - Aurora Cannabis Launches New Brand At Toronto Hall of Flowers This Is What Innovation Looks Like | Benzinga
Aurora Cannabis (NASDAQ: ACB) (TSX: ACB) is launching a new brand for the Canadian cannabis market. It's called TASTY'S and is celebrating its arrival on Tuesday in Toronto at the Hall of Flowers.
TASTY'S joins Aurora's leading portfolio of brands loved by Canadian cannabis consumers, including Greybeard, San Rafael '71 and Daily Special.
Addressing the increasing importance of the pre-roll category, now ranked second behind the flower category and expected to deliver further growth, TASTY'S will launch in two primary formats – vapes and infused pre-rolls.
"We leaned into valuable consumer insights and recent market performance to develop TASTY'S, a brand that ...