TECH - BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere | Benzinga
BCE Inc's (NYSE: BCE) subsidiary Bell Media recently collaborated with TikTok to unveil Pulse Premiere in Canada.
This innovative advertising solution empowers brands with the ability to exercise control and predictability in selecting the placement of their ads, ensuring they appear alongside preferred publisher partner content on TikTok's "For You feed", thereby unleashing opportunistic scopes to engage with dynamic audiences and enhance brand exposure.
Advertisements will be strategically placed next to trending content from Canada's renowned brands like BarDown, MuchMusic, ETALK, TSN and RDS, as well as content from CTV.
The newly forged partnership paves the way for ads to be displayed adjacent to Bell Media's TikTok content. With Pulse Premiere, advertisers gain the opportunity to showcase their ads alongside Bell Media's high-engagement content across prime categories such as sports and entertainment.
Bell Media has become the first media publisher in Canada to join Pulse Premiere, which boasts names like Sky Sports, Condé Nast, NBCUniversal, Paramount Global, the NHL, MLB and MLS.
BCE is a leading communications company that offers a robust spectrum of innovative products and solutions to consumers, businesses ...