GOOGL - Black Friday's Got Competition: Millennials Turn Small Business Saturday Into New Hotspot | Benzinga
As the holiday shopping season kicks off, Black Friday remained a major event with an estimated 130.7 million shoppers ready to indulge in post-Thanksgiving deals.
However, nestled between the retail giants' day and Cyber Monday lies Small Business Saturday, a day dedicated to supporting local businesses and communities.
Launched in 2010 by American Express, this day has become a significant part of the holiday shopping tradition, encouraging consumers to explore and invest in the 33 million independent businesses across the U.S.
In 2022, Small Business Saturday witnessed $17.9 billion in expenditure by U.S. consumers, showcasing its growing influence. This year, the event is poised to draw even more attention, raising questions about its impact on Black Friday's popularity.
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