META - Can Meta Be A Solid Rival To Leading LLMs Like GPT4? Analyst Weighs In | Benzinga
BofA Securities analyst Justin Post reiterated a Buy rating on Meta Platforms, Inc. (NASDAQ:META), with a forecast of $550.
According to the analyst, AI/ML integrations are playing a crucial role in boosting usage and ad spending in 2024, aiding critical areas of content engagement, ad creative generation, campaign optimization, ad measurement, and back-end campaign cost savings for advertisers.
The analyst is also upbeat about Meta’s highlights at a recent investor conference, which focused on big AI improvements and opportunities around AI agents (using LLAMA3), Meta’s recommendation engine, and the unification of the video platform to drive more views.
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