LFLY - Cannabis Enters CPG Era: Data Brand And Market Strategies Explained By Industry Leaders At Benzinga Conference | Benzinga
The cannabis industry is on the brink of a transformation, paralleling traditional consumer packaged goods (CPG) sectors, and industry leaders are taking note. At the recent Benzinga Cannabis Capital Conference in Florida, a panel of industry veterans moderated by Carlos Pinto, CCO of Leafly (NASDAQ:LFLY) explored how data-driven strategies and innovations are pushing cannabis into a new era.
Leveraging Data For Consumer-Driven Products
Kris Walker, president and CCO of Hoodie Analytics emphasized the critical role of data in identifying and fulfilling consumer needs. By analyzing consumer patterns across different dispensaries, Hoodie Analytics helps brands tailor their products to diverse consumer segments, enhancing profitability and brand differentiation.
Echoing this sentiment, Christine Smith, CEO of Gron Edibles, underscored the importance of data, particularly in guiding