TSLA - Chevrolet Unveils Bold Plan To Overtake Tesla In The EV Market: 'Puzzle Pieces Really Came Together Here' | Benzinga
Chevrolet revealed its ambitious strategy to outshine Tesla Inc. (NASDAQ:TSLA) in the electric vehicle market.
What Happened: Chevrolet, a division of General Motors Co. (NYSE:GM), is set to launch the electric Silverado pickup truck and the electric Chevy Equinox. The brand’s Chief Marketing Officer, Steve Majoros, is confident that these new additions will help Chevrolet close the gap with Tesla, reported Business Insider.
Majoros, who has been with Chevrolet for a long time, expressed his excitement at the brand’s EV ambitions coming to fruition. He acknowledged that Chevrolet had been playing catch-up with Tesla for years but believes that their century of manufacturing expertise will eventually help them close the gap.
“Sometimes you see things as these discrete pieces and wonder how they’re all going to snap together, and then all of a sudden it’s like, ‘Wow, the puzzle pieces really came together here,'” Majoros said.
See Also: Elon Musk ...