TECH - Chinese Retailer Temu Gains Edge Over eBay In US Market | Benzinga
Chinese e-commerce newcomer Temu, a division of PDD Holdings Inc (NASDAQ:PDD), has swiftly outpaced veteran eBay Inc. (NASDAQ:EBAY) in terms of attracting repeat U.S. customers, despite eBay’s nearly three decades of operation.
A recent survey conducted by Omnisend revealed that 34% of consumers shop on Temu monthly, surpassing eBay’s 29%, reported Bloomberg.
This surge in customer engagement for Temu comes as the company invests heavily in marketing and promotional discounts.
Notably, Temu’s advertisements, including two Super Bowl commercials, have effectively drawn customers to its platform, where they typically ...