VINE - Colorado Ford Dealers Secure Naming Rights to New Outdoor Amphitheater in Colorado Springs Colorado | Benzinga
"Ford Amphitheater" will be the most luxurious amphitheater in the Nation
Ten-year term struck between Notes Live, Inc. dba Venu Holding Corporation, and Ford
CHARLOTTE, N.C., June 05, 2024 (GLOBE NEWSWIRE) -- Fresh Vine Wine Inc. (NYSE:VINE) ("Fresh Vine") today announced that its merger partner live entertainment and hospitality company formally Notes Live, Inc. dba Venu Holding Corporation ("VENU") struck a ten-year naming rights term with Colorado Ford Dealers to the new outdoor amphitheater in Colorado Springs, Colorado.
On June 4, 2024 — Ford (NYSE:F) has acquired the naming rights to the ultra-lux outdoor music venue coming to Colorado Springs. The highly anticipated music haven owned by live entertainment and hospitality company formally Notes Live, Inc. dba Venu Holding Corporation ("Venu"), is set for its Grand Opening Weekend August 9th through August 11th, 2024.
Formerly known as The Sunset, Ford Amphitheater will be operated by Venu and leading concert promoter, AEG Presents. AEG, also known as Anschutz Entertainment Group, is the second largest entertainment company worldwide. The ten-year naming rights agreement underscores Ford's long-term commitment to Venu and its association with the most luxurious venue ever built.
The agreement, powered by local Colorado Ford dealerships, includes official venue naming rights, premium venue signage, and other supreme brand activations. Between the prime location on the I-25 freeway and concertgoers visiting the $90-million-dollar, 8,000 capacity (including 92 VIP luxury fire pit suites) venue, Ford Amphitheater is set to showcase the powerhouse brand to over 100 million combined organic and non-organic impressions annually.
"A world-class amphitheater deserves a world-class name, and no name is more iconic than Ford," said Venu Chairman and CEO, JW Roth. "They're built ‘Ford Proud', as the slogan goes, and we are proud to showcase one of the great American brands right at ...