TECH - Cyber Monday Update: Bargain-Conscious Online Consumers Increase Spend | Benzinga
Consumers are becoming more price-conscious and took full advantage of discounted offers on Cyber Monday.
Goldman Sachs collected data from Adobe, Salesforce, and Mastercard, among others. Each company reported online sales growth at the start of Cyber Week. Categories such as electronics, footwear, sporting goods and jewelry were especially strong.
According to Raymond James, active footwear saw the biggest year-on-year sales growth. The category spiked 17%, while general footwear was up 14%. Toys and learning saw an increase of 15% over last year and beauty and skincare rose 10%. Home and furniture saw the biggest sales decline, down 10% over last year.
Cyber Monday Consumers Are Price Sensitive
Consumers took full advantage of ...