OPRX - Digital Health Tech OptimizeRx's Acquisition of Medicx Health To Boost Earnings And Market Potential: Analyst | Benzinga
OptimizeRx Corp (NASDAQ: OPRX) agreed to acquire Scottsdale, Arizona-based Healthy Offers Inc, dba Medicx Health, for $95 million.
Medicx Health is a healthcare consumer-focused omnichannel marketing and analytics company.
Certain members of Medicx's management plan to invest approximately $10.5 million of their proceeds into the company's common stock.
The deal is expected to close in Q4 2023.
As part of OptimizeRx, Medicx technology and analytics solutions are expected to expand OptimizeRx's addressable footprint in life science commercial digital budgets, a business area that is forecasted to grow 15% to 20% per year.
OptimizeRx says Medicx is ...