DIS - Disney Counters Apple And Amazon In Sports Rights With NFL's ESPN Stake Deal Analyst Predicts | Benzinga
Walt Disney Co (NYSE:DIS) is reportedly working with the NFL on a deal that would give the NFL a minority position in ESPN.
Needham analyst Laura Martin noted that this deal structure can add enormous value to both enterprises. However, only the final deal terms determine the distribution of value creation. The analyst has a Hold rating on Disney.
Martin noted that DIS could no longer compete with Amazon.com Inc (NASDAQ:AMZN) or Apple Inc (NASDAQ:AAPL) for NFL or other sports rights based on cash alone because these are much larger companies than DIS that do not need to make money near-term from their ...