TECH - Disney Reportedly Hits $24M Advertising Jackpot For Cricket Bonanza In India | Benzinga
This story was first published on the Benzinga India portal.
In a strategic move that's generating as much buzz off the field as on it, Walt Disney Co's (NYSE: DIS) Indian joint venture, Disney Star, has reportedly secured an impressive $24 million sponsorship deal with Hindustan Unilever (NYSE: UL) for the upcoming Asia Cup and ICC Cricket World Cup.
What's driving this substantial investment? Well, the timing couldn't be more opportune. The festive season conveniently aligns with these major cricketing ...