DIS - Disney's 'AI Magic' on Advertising - Will It Be A Boost For Disney+ and Hulu? | Benzinga
Walt Disney Co (NYSE:DIS) employs artificial intelligence to develop “Disney’s Magic Words,” a novel advertising tool for Disney+ and Hulu.
This tool uses AI and machine learning to analyze scenes, tag them with metadata, and enable brands to tailor commercials to specific moods or scenes, Reuters reports.
Global advertising giants like Omnicom, Dentsu, GroupM, Horizon Media, IPG Mediabrands, and Publicis Media are participating in an early beta test.
According to LSEG, the company experienced a 3% decline in advertising revenue during its fiscal 2024 first quarter, dropping to $3.35 billion, which ...