DPZ - Domino's Stock up 57% in the Past Year: More Upside Left? | Benzinga
Shares of Domino's Pizza, Inc. (NYSE: DPZ) have surged 57.3% in the past year against the industry's 7.2% fall. The company is benefiting from the Hungry for MORE strategy. Furthermore, the emphasis on expansion, barbell strategy and sales-building initiatives bodes well. However, inflationary pressures are a concern.
Let's delve deeper.
Factors Driving Growth
The company emphasizes the Hungry for MORE strategy to drive growth. The initiative drove sales, new store openings, and significant profit growth in the fiscal first quarter. The company's U.S. market witnessed a strong performance with double-digit profit growth across all income cohorts, particularly among lower-income groups, due to the brand's value offerings.
The company focuses on providing delicious food, highlighted through attractive food photography and targeted marketing. Key initiatives include a pan pizza campaign and the launch of New York-style pizza, catering to customers preferring a thinner crust. The new product is integrated into Domino's Mix & Match offer and rewards program, thereby enhancing customer value.
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Operational excellence is vital for consistent food quality. In 2024, Domino's introduced the MORE Delicious Operations program, including three product training sprints ...