TECH - Game On Pause? Roku Wants To Fill That Gap With Ads New Patent Shows | Benzinga
Roku Inc (NASDAQ:ROKU) envisions a future where televisions could display advertisements during pauses in movies or games.
What Happened: According to a report by the tech newsletter Lowpass, a Roku patent indicates that the company has identified idle time when the TV is not actively used as a valuable advertising opportunity.
This approach expands beyond their current practice of leasing ad space on the Roku City screensaver to include potentially inserting ads into third-party content via an HDMI connection.
“When an owner of a Roku TV takes a short break from ...