SNAP - IAS ANNOUNCES FIRST-TO-MARKET PARTNERSHIP WITH SNAP TO PROVIDE AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT FOR ADVERTISERS | Benzinga
Advertisers to Benefit from New Safeguards and Added Transparency for Snapchat Campaigns
NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE:SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.