PINS - IAS ANNOUNCES PARTNERSHIP WITH PINTEREST TO PROVIDE AI-DRIVEN BRAND SAFETY MEASUREMENT | Benzinga
New Total Media Quality for Pinterest Gives Advertisers Safeguards Across a Total of 39 Countries in 40 Languages
NEW YORK, June 13, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a partnership with Pinterest (NYSE:PINS) to provide global advertisers with greater transparency into campaigns across Pinterest's in-app feed through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product.
"Marketers are looking for brand safe destinations to reach highly engaged audiences across demographics as they look to safeguard and scale their brands," said Lisa Utzschneider, CEO of IAS. "The launch of our AI-driven Total Media Quality for Pinterest reaffirms our commitment to giving ...