UBER - Indonesia Considers 'Swiftonomics' Strategy To Boost Tourism Sector | Benzinga
In a bid to revamp its tourism sector, Indonesia is considering adopting the ‘Swiftonomics’ strategy, named after the singer Taylor Swift, to attract more visitors and extend their stays.
What Happened: The Indonesian government is contemplating offering more incentives for hosting music, sports, and cultural events to entice tourists to spend more time and money in the country, reported Bloomberg on Monday.
Tourism Minister Sandiaga Salahuddin Uno said, "We need ‘Swiftonomics' for Indonesian tourism." He also mentioned the example of Singapore, which is set to host a Taylor Swift concert, as a model to emulate.
The government has allocated a 1 trillion rupiah ($64 million) tourism fund to support its efforts to attract such events. Additionally, Indonesia plans to ease visa requirements for more nationalities and simplify event hosting permits. A new visitor levy for Bali has also been introduced to raise funds for the island’s environmental protection.