PINS - Is Pinterest's Partnership With Amazon Off To Blazing Start? Here's What Analyst Found Ahead Of Q4 Earnings | Benzinga
One analyst believes Pinterest Inc’s (NYSE:PINS) partnership with Amazon.com Inc (NASDAQ:AMZN) is off to a hot start and that other ad partners could soon be announced.
What To Know: Pinterest rolled out a third-party ad demand program last year and announced Amazon as its first partner.
The partnership was designed to be implemented over a series of quarters beginning at the end of last year.
After digging into the early trends, Piper Sandler analyst Thomas Champion released some of its findings in a new note to clients this week.
“For our sample of Search terms on Pinterest, we estimate the AMZN Partnership ad mix is ~30%+ and much higher when just looking at Feed ads,” Champion said in the note.
The Piper Sandler ...